In this exciting era of change for communications, 9Yards is going beyond traditional 360° communication and looking ahead to what we call “4-D communications.”
The Sheikh Zayed Festival showcases the United Arab Emirates’ vibrant and diverse culture through arts, crafts, cuisine and traditions. We meticulously curated an immersive experience, ensuring seamless execution and maximum engagement. Our expertise in media and events allowed us to not only amplify the festival's visibility but also capture its essence through exceptional videography and photography. We dedicated ourselves to seizing the most memorable moments, creating compelling visual content that encapsulated the festival's vibrancy and energy.
9yards Communications was honoured to work with the ministry of presidential affairs and executed an exceptional project for the Innovation Month event, creating 6 custom branded stands tailored to various sectors. Each stand showcased innovative concepts and designs, captivating attendees. The team orchestrated interactive activations and meticulously handled stage installation and setup, ensuring seamless execution. Branded giveaways added an extra layer of engagement, delighting guests, participants, and visitors alike. This comprehensive approach not only elevated the event experience but also effectively communicated the spirit of innovation across diverse sectors.
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With the Central Bank of the UAE (CBUAE), it was 9Yards Communications’ goal to transform their online presence by developing a robust and engaging social media strategy that aligned with their core objectives. In doing so, our team developed and executed a content plan that emphasised financial literacy, policy updates, and institutional achievements.
Through targeted campaigns and creative content, 9Yards significantly increased CBUAE’s online engagement and follower base, while our strategic approach also included real-time monitoring and responsive management. All of which ensured timely interactions with the audience, resulting in a more vibrant and interactive social media presence.
At the end of the first campaign, CBUAE’s digital footprint and public engagement was dramatically enhanced.
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At 9Yards Communications, bringing complex subjects to life through creative content is a speciality. Our recent partnership with the Department of Energy (DoE) exemplifies this, as we provide comprehensive film production, animation, and creative services to support DOE’s initiatives. By transforming their key messages and achievements into engaging multimedia content, we are helping the DoE communicate their energy-related projects in a compelling way.
Delivering seamless event management services is a cornerstone of 9Yards Communications’ expertise. Our collaboration with the Department of Government Enablement (DGE) Abu Dhabi has focused on the planning, execution, and promotion of both previous and upcoming events. By managing every aspect of these events, 9Yards ensures impactful engagement with stakeholders and reinforces DGE’s mission and commitment to deliver effective government enablement.
Creating a visual identity that honours the legacy of the nation’s Founding Father is a task we approach with profound respect at 9Yards Communications. Our partnership with the Diwan – the UAE’s Presidential Court – to develop the branding for ‘Zayed Humanitarian Workday’ reflects our commitment to preserving the memory of the late Sheikh Zayed bin Sultan Al Nahyan. Through distinctive logo design and branding materials, we are contributing to a commemoration that not only resonates with his values in life, but also contributes to the ongoing legacy of the man, the diplomat, the statesman who helped realise a dream that became the UAE nation.
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With a multimedia production team that consistently delivers compelling brand campaigns for TV – up to cinema-level production levels – KEZAD, the largest economic free zone in the MENA region, engaged 9Yards Communications to showcase the advantages and opportunities for businesses to locate there.
From pre- to post-production, 9Yards’ team worked with KEZAD closely to develop a strategic campaign that highlighted KEZAD’s key benefits, through a series of engaging and informative TV ads. The production featured cinematic-quality visuals and a narrative that clearly positioned KEZAD as a premier business destination.
By adopting an integrated approach, 9Yards ensured that the campaign effectively reached and resonated across all key demographics and target audiences. This resulted in the successful launch of a campaign that further enhanced KEZAD’s brand visibility and attracted new business prospects to the freezone.
Partnering with ADNOC, 9Yards Communications took on the initiative to promote youth innovation by creating content that highlighted and covered a special campaign. Our scope included producing engaging videos that showcased the innovative ideas stemming from the youth, aiming to amplify and spotlight the best concepts.
9yards Communications orchestrated the FIFA Soccer 2024 Gala Dinner held at Jumeirah Emirates Towers Dubai, attended by prestigious guests including Sheikh Rashid bin Humaid Al Nuaimi and FIFA President Gianni Infantino. With meticulous planning and attention to detail, the event showcased the intersection of sports, culture, and diplomacy on a global stage. Every aspect of the evening was crafted to perfection. Through strategic coordination , 9yards ensured an unforgettable experience for all attendees, cementing Dubai's position as a hub for international events.
During UAE Innovation Month 2024, 9Yards Communications collaborated with the Ministry of Health and Prevention to elevate their impact. Crafting the branding identity for 2024, we developed a comprehensive communications plan to maximize outreach. Our agency orchestrated a high-profile event, attended by key opinion leaders, where the Ministry showcased pivotal updates in its innovation strategy. These innovative projects aligned seamlessly with the "We the UAE 2031" vision, reinforcing the collective commitment to advancing the healthcare sector and fostering a culture of innovation.
At 9Yards Communications, we take immense pride in masterfully managing a comprehensive 360-degree communication strategy for Sheikh Shakhbout Medical City (SSMC), a renowned leader in pioneering healthcare. Our seamless and innovative approach integrates PR, digital campaigns and social media, ensuring a cohesive and impactful presence across all platforms. From strategic press releases to engaging online content and dynamic event coverage, we elevate SSMC's brand visibility and patient engagement at every touchpoint. Our dedication to excellence not only strengthens SSMC’s reputation but also fosters a deep connection with their patient community, setting new standards in healthcare communications.
Partnering with the Abu Dhabi Residents Office under the leadership of the Department of Economics, 9Yards Communications spearheaded an unprecedented immersive experience that unraveled Abu Dhabi's rich history across three strategic locations in the city. Our involvement spanned every phase, from initial conceptualization to meticulous content creation, and seamless management of the activation. Witnessing over 5000 visitors, our comprehensive approach aimed to immerse individuals in Abu Dhabi's captivating timeline.
9Yards Communications conducted a two-phase outdoor media buying campaign for the FIFA Club World Cup 2023 in Saudi Arabia. Phase 1, featuring TV ads on MBC 1 and MBS Masr, quickly sold out tickets, prompting a shift to awareness-only promotion. Phase 2, launched within two hours of receiving materials, incorporated outdoor and TV advertising to sustain awareness. The campaign showcased adaptability and timely execution, effectively engaging the target audience, and maximizing visibility for the event.
Being entrusted with the opportunity to collaborate with Abu Dhabi's Judicial Department was a distinct honour for 9Yards Communications. Our primary focus centred on content creation geared towards fostering public awareness and engagement regarding rights, as well as the dos and don'ts within the legal framework. Leveraging our expertise, we crafted compelling content aimed at demystifying legal complexities, making them more accessible to the public. Through innovative communication strategies our goal was to empower individuals with knowledge while fostering a deeper understanding of their rights and responsibilities within the legal landscape.
During the challenging period of the COVID-19 pandemic the Department of Health, in collaboration with SKYGO, introduced an innovative solution: utilising drones to deliver essential supplies to those in need. 9Yards Communications took the helm in orchestrating the launch of this ground-breaking initiative. Our role encompassed raising awareness about the service's availability during those unprecedented times. Through strategic communication and outreach efforts, we highlighted the significance of this service, emphasising its contribution in ensuring the swift and safe delivery of essential supplies to communities in need.
9Yards Communications was honoured to collaborate with the Department of Education and Knowledge on a series of impactful events aimed at engaging both students and parents. This ongoing partnership proved immensely successful, consistently meeting and exceeding yearly objectives. Through meticulously planned events, we fostered meaningful interactions, creating spaces where students and parents could connect, learn, and explore educational opportunities together. Our focus on tailored strategies ensured each event aligned perfectly with its objectives, leaving a lasting positive impact on all participants involved
9Yards Communications worked with the Department of Culture and Tourism to capture the immersive essence of Manar Abu Dhabi, an initiative by Public Art Abu Dhabi. This initiative proudly exhibits a collection of new commissions, site-specific light sculptures, projections, and immersive artworks curated by both local and international artists. Through a series of dedicated content creation and production sessions, our team was committed to encapsulating the depth and beauty of this immersive experience. Our aim was to artistically document and showcase the essence of these artworks, offering audiences a glimpse into the breath-taking world crafted by these visionary artists
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9Yards Communications worked with the Department of Culture and Tourism to capture the immersive essence of Manar Abu Dhabi, an initiative by Public Art Abu Dhabi. This initiative proudly exhibits a collection of new commissions, site-specific light sculptures, projections, and immersive artworks curated by both local and international artists. Through a series of dedicated content creation and production sessions, our team was committed to encapsulating the depth and beauty of this immersive experience. Our aim was to artistically document and showcase the essence of these artworks, offering audiences a glimpse into the breath-taking world crafted by these visionary artists
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9Yards Communications orchestrated the Mubadala 2023 Annual General Meeting, covering a range of services from venue arrangements to event logistics. From coordinating venues and floorplans to managing audio, lighting, and stage setups, we ensured a seamless event flow. Our team handled branding, printed materials, table setups, and decor, while also providing extensive photography and videography coverage. With meticulous attention to detail and efficient event management, we delivered a memorable and successful AGM experience for this prestigious client.
Kicking off at the Mohamed bin Zayed Stadium in Abu Dhabi, the highly anticipated friendly game between the UAE and Argentina, featuring the stellar presence of Messi, was an exhilarating event. 9Yards Communications was thrilled to manage and orchestrate this monumental game that drew thousands of attendees. Our involvement spanned a 360-degree scope, from the initial announcement to comprehensive content creation and seamless ticket sales management. The event turned out to be unforgettable, marking a milestone as Messi showcased his prowess in Abu Dhabi. Watching such an iconic player perform live was not only a remarkable experience for the crowd but also a significant achievement for the event itself.
Under the theme 'Volunteering for the Common Good: Making Life Better for People and Communities,' our team secured extensive coverage for Emirates Foundation across premium local newspapers, television channels, and various media platforms. The comprehensive media presence, meticulously curated by our efforts, showcased the conference's impactful discussions and initiatives. All media coverage was promptly shared on the conference's website and social media handles, ensuring widespread dissemination of the event's influential messages and insights
9Yards Communications orchestrated a comprehensive 360-degree marketing campaign for 'Sleeping Beauty: Legend of Two Kingdoms,' a ground-breaking show featuring world renowned figure skaters and advanced stage technologies. From social media outreach to ticket sales campaigns and event management, our team maximised audience engagement through strategic marketing initiatives. Leveraging high quality production and live coverage, we generated compelling content that captivated entertainment seekers across the UAE, establishing the show as a must-see spectacle
9Yards Communications took the helm in crafting the hero video for Eagle Hills Fairmont Fujairah, a flagship project. The video served to spotlight the hotel's luxurious and contemporary style, showcasing its array of amenities and distinctive features. Through visually compelling storytelling, the video aimed to accentuate the hotel's opulence and modern elegance, offering viewers a glimpse into its unique ambiance
9Yards Communications provided Audi with a creative content strategy for numerous seasonal campaigns that were executed across multiple traditional and digital channels, leveraging our expertise to ensure Audi's brand message resonated effectively across various platforms. Notably, the Audi approved campaigns prioritised customer needs and preferences, thus reflecting positively on Audi’s sales.
9Yards Communications worked with Nirvana, a prominent destination tourism corporation, to market Saudi Arabia as a premier travel destination for UAE residents. Through tailored marketing campaigns, we highlighted the distinctive attractions and cultural experiences available in the Kingdom. Our initiatives successfully drove increased interest and bookings, reaffirming Nirvana's standing as a trusted provider of exceptional destination tourism services.
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