Navigating the Healthcare Sector: Challenges and Opportunities for Marcoms Agencies.
As 9Yards Communications continues to build out our dedicated healthcare practice, I thought I would take a moment to share some of the unique challenges and opportunities for agencies working within this sector.
Without doubt, the healthcare industry brings with it a whole “new language” of complex communication and terminologies; therefore, having staff at the agency with medical and heathcare experience is a must. This ensures a careful balance of accuracy and simplicity is communicated effectively; and, of course, meets all regulatory compliances.
Technology in the healthcare sector develops fast, so being aware of the latest medical advances and treatments is necessary in order to support clients well and act as a partner – not translator – when developing relevant up-to-date information.
The simultaneous rise of both personalized care through data and AI advancements and personalized digital marketing is no accident. Just as AI and data analytics are now used to ensure tailored healthcare journeys for patients and significantly enhance patient engagement and satisfaction, the same tools can also be used to create targeted and personalized marketing campaigns.
Patient confidentiality needs data security and protection, therefore, agencies need to ensure robust data protection measures are in place, ensuring the trust of the client with their agency partner.
As the world becomes increasingly digital, there is a rapidly growing and insatiable demand for high-quality, informative content that educates patients and healthcare providers. Creating engaging and accurate educational materials positions an agency’s clients as thought leaders in the sector.
Patients today have more choices than ever regarding where to receive their healthcare. Effective marketing and communication strategies are crucial in helping healthcare providers stand out and attract patients and this means agencies have to help each healthcare entity highlight their unique value propositions and exceptional care.
We are proud that the right messaging through the right channels not only markets our healthcare clients effectively but also supports hospitals and healthcare groups in their efforts to improve community health.
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