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STRATEGIC PLANNING DIRECTOR

Role Overview:

 

9Yards Communications is actively seeking a distinguished UK national to join our team as the Strategic Planning Director, based in our London office. This vital role is designed for a seasoned strategist who embodies excellence and innovation in the advertising industry. The Strategic Planning Director will be instrumental in driving the agency’s strategic planning and account planning frameworks in the UK and, offering a robust connection between our London operations and our dynamic team in Abu Dhabi.

The successful candidate will be charged with the development and implementation of forward- thinking strategies that not only resonate on a global scale but also tailor to the nuanced needs of diverse markets. This role demands a leader who has not only contributed to but has also redefined the standards of advertising strategy within the industry. The ideal candidate will have a storied history of creating groundbreaking campaigns that have garnered industry-wide recognition, such as Advertising Effie’s and Creative Planning Awards, demonstrating an unparalleled ability to merge creativity with strategic insights. As 9Yards Communications looks to amplify its presence and influence both in the UK and globally, the Strategic Planning Director will play a critical role in setting the strategic direction for the agency. This position will not only support the high-caliber team in Abu Dhabi but is also poised to eventually spearhead all strategic planning activities within the UK office. This leadership role is designed to transcend traditional boundaries, pushing the limits of what is possible in advertising by harnessing innovative approaches and strategic thought leadership.

The Strategic Planning Director will ensure that our strategies are not only reactive to the current landscape but are also proactively setting trends and establishing best practices within the industry. This is a role for a visionary, one who sees beyond the horizon and can lead a team to new heights of strategic excellence, ensuring that 9Yards Communications remains at the forefront of the advertising world in the UK and Europe thereon. The envisioned candidate will be reporting into the Chief Strategy Officer who will be based out of the Middle East.

 

 

Key Responsibilities:

 

Strategic Leadership:

  • Innovative Strategic Methodologies:
    • Develop, enhance, and refine innovative strategic planning methodologies to establish new industry benchmarks for advertising effectiveness. This involves crafting advanced, insights-driven approaches that integrate both traditional and digital media landscapes.
    • Drive the adoption of cutting-edge tools and analytical techniques to enhance the depth and applicability of strategic insights, ensuring that 9Yards Communications leads in transformative advertising solutions.
  • Client Strategy Oversight:
    • Take charge of strategic oversight across a broad spectrum of client portfolios, ensuring that strategies are intricately aligned with each client's unique business
 

goals and the evolving market dynamics. This requires a deep understanding of diverse industries and the ability to anticipate market trends.

 

    • Work closely with client leads to delve into their business models, competitive environments, and target markets to devise bespoke strategic initiatives that propel brand growth and market penetration

 

  • Collaboration with Leadership for Strategic Expansion:
    • Collaborate intensively with the agency’s senior leadership to continuously assess and enhance the strategic offerings of 9Yards Communications. This includes identifying potential service expansions that capitalize on emerging market opportunities and technological advancements.
    • Act as a strategic advisor to the agency’s executive team, providing insights that drive decision-making regarding agency growth, service diversification, and resource allocation.
    • Lead strategic sessions that foster a culture of innovation and agility within the agency, ensuring that all strategic efforts are coherent and synchronized with the agency’s long- term vision and immediate business objectives.

 

Client Strategy Development:

  • Insight-Driven Brand Strategy Formulation:
    • Conduct comprehensive analyses of client industries, market trends, and consumer behaviors to develop deep, actionable insights. Utilize a variety of sources, including market research, competitive analysis, and consumer feedback, to build a holistic understanding of the market landscape.
    • Develop robust brand strategies that are tailored to the unique needs and aspirations of each client. This involves creating detailed customer profiles, market positioning statements, and long-term growth plans that resonate with target audiences globally.
  • Strategic Planning and Execution:
    • Translate complex market data and insights into clear, executable strategic plans that drive tangible business results for clients. Leverage advanced analytics and modeling tools to predict market trends and consumer responses, ensuring strategies are both proactive and reactive to market dynamics.
    • Utilize a history of developing award-winning campaigns to guide strategic decisions, ensuring that each campaign is grounded in solid research and is capable of achieving high impact and recognition in the industry.
  • Creative Brief Development:
    • Craft comprehensive and inspiring creative briefs that serve as the foundation for innovative advertising solutions. These briefs should clearly articulate the campaign objectives, target audience, desired messaging, and creative considerations necessary to guide the creative team effectively.
    • Ensure that all strategic briefs stimulate creativity while adhering to client’s brand values and market objectives, fostering an environment where innovative ideas flourish and lead to successful campaign outcomes.
    • Collaborate closely with creative directors and teams to ensure that the strategic vision is seamlessly integrated into the creative execution, maintaining a consistent brand voice and maximizing the impact of each campaign.
 

Research and Insights:

  • Comprehensive Research Initiatives:
    • Direct and oversee a wide range of research initiatives tailored to each client's specific needs and objectives. Utilize a blend of qualitative methods, such as focus groups and in- depth interviews, alongside quantitative approaches, including surveys and data analytics, to gather a rich tapestry of insights.
    • Develop a research agenda that not only assesses current market conditions but anticipates future trends. This involves regular environmental scanning, consumer behavior studies, and competitor analyses to ensure our strategies are built on the most current and comprehensive data available.
  • Global Trend Analysis and Application:
    • Maintain a proactive stance in identifying and analyzing global trends that could impact the advertising industry. This includes technological advancements, shifts in consumer behavior, changes in media consumption, and evolving regulatory landscapes.
    • Translate these insights into actionable strategies by incorporating cutting-edge trends into campaign planning and execution. Ensure that our strategic recommendations help clients stay ahead of the curve, leveraging innovations such as AI-driven analytics, programmatic advertising, and immersive digital experiences.
  • Advanced Analytical Applications:
    • Employ advanced analytical tools and techniques to delve deeper into data, uncovering patterns and insights that might be overlooked by traditional analysis. This could involve predictive analytics, sentiment analysis, and machine learning models to forecast consumer behavior and campaign outcomes.
    • Use these insights to craft highly targeted and personalized marketing strategies that effectively address specific client challenges and exploit market opportunities. The goal is to not only solve existing problems but to identify and capitalize on unseen opportunities, providing our clients with a significant competitive advantage.
  • Insight-Driven Strategy Development:
    • Ensure that all insights and data collected are translated into strategic actions that drive real business outcomes. This involves synthesizing complex data into clear, actionable strategies that can be communicated across the agency and to clients in a coherent and compelling manner.
    • Foster a culture of data-driven decision-making within the strategic planning team, encouraging continuous learning and adaptation based on new insights and feedback from ongoing campaigns.

Team Management and Mentorship:

  • Cultivating a High-Performance Team:
    • Actively build and manage a diverse team of strategic planners, ensuring they possess a mix of skills that align with both the current and future needs of the agency. Prioritize the recruitment and retention of top talent, focusing on individuals who demonstrate both strategic acumen and creative thinking.
    • Develop a structured mentorship program within the strategic planning department to foster a culture of continuous learning and professional growth. This program should include regular training sessions, workshops, and guest lectures from industry leaders to inspire and educate the team on the latest trends and techniques in advertising.
  • Fostering Innovation and Continuous Improvement:
    • Encourage a culture of innovation within the team by implementing regular 'hackathons' or creative sessions that allow team members to explore new ideas and
 

strategies outside the constraints of client briefs. These sessions should be designed to spur creativity and the development of new approaches that could be tested in the market.

    • Set up a system for continuous feedback and improvement, where strategic plans and campaigns are regularly reviewed and critiqued by peers and senior leadership. Use these insights to refine processes and outputs, ensuring the agency remains at the cutting edge of advertising effectiveness.
  • Promoting Cross-Functional Collaboration:
    • Enhance collaboration across different departments by establishing integrated project teams that include members from creative, account management, media buying, and analytics. This interdisciplinary approach ensures that strategic plans are holistic and fully informed by various perspectives within the agency.
    • Facilitate regular cross-departmental meetings and workshops to align on client goals, share insights, and collectively troubleshoot challenges. These interactions not only improve the effectiveness of campaigns but also enhance team cohesion and mutual understanding across the agency.
  • Leadership Development and Succession Planning:
    • Identify potential future leaders within the team and provide them with targeted development opportunities, such as leading pilot projects, attending leadership training programs, and shadowing senior executives. This focus on leadership development ensures the agency cultivates a strong pipeline of talent ready to take on higher roles.
    • Implement a formal succession planning process that identifies key roles within the strategic planning team and outlines clear career paths for high-potential employees. This plan should be regularly reviewed and updated to reflect changes in the agency’s strategic direction and personnel.

New Business and Growth:

  • Strategic Development for New Business Initiatives:
    • Spearhead the identification and pursuit of new business opportunities by analyzing market trends, identifying gaps in the market, and assessing the competitive landscape. Develop a strategic roadmap for entering new markets or launching new services that align with the agency’s core strengths and market demand.
    • Leverage the director's proven track record in winning pitches to craft compelling, data- driven proposals that clearly demonstrate the agency’s value proposition. This includes developing unique selling points (USPs) that differentiate the agency from competitors, supported by case studies and testimonials from past successful campaigns.
  • Optimizing Pitch Processes:
    • Refine the agency’s pitch process to ensure efficiency and effectiveness. Introduce standardized tools and templates for pitch presentations, briefs, and proposals that ensure consistency and high quality across all new business efforts.
    • Conduct post-pitch reviews to gather insights and feedback from both clients and internal teams. Use this feedback to continually improve pitch strategies and tactics, increasing the agency’s win rate and enhancing its reputation in the advertising community.
  • Client Relationship Expansion:
    • Implement a client development strategy that focuses on deepening relationships with existing clients. Identify opportunities for upselling and cross-selling services that provide additional value to clients and increase agency revenue.
 
    • Establish regular communication channels with key clients to understand their evolving needs and challenges. Use this insight to propose innovative solutions and adjustments to existing campaigns, ensuring that the agency remains an indispensable partner.
  • Industry Thought Leadership:
    • Position the director and other senior agency leaders as thought leaders in the advertising industry by securing speaking opportunities at industry conferences, contributing articles to major industry publications, and participating in panel discussions.
    • Develop a content strategy that highlights the agency’s expertise and unique approaches to advertising challenges. This should include white papers, case studies, blog posts, and social media content that showcase the agency’s thought leadership and innovative solutions.
  • Networking and Industry Engagement:
    • Foster a culture of networking within the agency, encouraging team members at all levels to engage with peers, potential clients, and industry influencers. Provide training and resources to help team members effectively network and represent the agency in various forums.
    • Organize and host industry events that bring together thought leaders, potential clients, and media representatives to discuss current trends and challenges in advertising. These events not only enhance the agency’s profile but also provide valuable networking opportunities that can lead to new business.

Performance and Effectiveness:

  • Implementation of Performance Metrics:
    • Develop and implement a comprehensive set of performance metrics tailored to evaluate the effectiveness of advertising campaigns and strategic initiatives across various media platforms. These metrics should include both quantitative data (e.g., conversion rates, ROI, reach, and impressions) and qualitative feedback (e.g., customer satisfaction and brand perception).
    • Create a dashboard or reporting system that consolidates these metrics into an accessible format, allowing for real-time monitoring and rapid response to emerging trends or issues. This system should be capable of segmenting data by client, campaign, and platform to provide specific insights that guide future strategies.
  • Executive Communication:
    • Master the art of distilling complex strategic plans and data analytics into clear, concise presentations tailored for C-level executives and stakeholders. Focus on highlighting key insights, actionable recommendations, and the strategic rationale behind proposed initiatives.
    • Schedule regular strategy review sessions with executive teams and key stakeholders to discuss campaign performance, strategic alignment, and future directions. Use these meetings to foster a transparent communication environment and engage leadership in strategic decision-making.

 

  • Leadership in Strategic Excellence:
    • Establish a center of excellence within the agency focused on continuously advancing strategic planning methodologies and advertising techniques. This initiative should include workshops, training sessions, and a resource library that keeps the team updated on the latest tools, trends, and case studies.
    • Encourage a culture of innovation by hosting regular brainstorming sessions that invite team members from various departments to contribute ideas on how to
 

improve campaign effectiveness and client satisfaction. Implement a system to test and evaluate these ideas in controlled environments.

  • Continuous Improvement and Innovation:
    • Implement a structured process for continuous improvement based on feedback from performance metrics and stakeholder reviews. This process should focus on refining strategies, optimizing budget allocations, and enhancing campaign designs to maximize effectiveness.
    • Lead the exploration and adoption of emerging technologies and platforms that could enhance the agency's advertising capabilities. Examples might include artificial intelligence for predictive analytics, augmented reality for immersive ads, or advanced programmatic advertising platforms.
  • Benchmarking and Industry Standards:
    • Regularly benchmark the agency’s performance against industry standards and top competitors. Identify gaps and opportunities for improvement by analyzing these benchmarks and developing strategies to address them.
    • Stay engaged with industry associations and participate in standard-setting initiatives to ensure that the agency not only meets but exceeds industry norms in strategic planning and campaign effectiveness.

 

Qualifications:

 

Experience:

  • Strategic Planning Expertise:
    • Require over 10 years of strategic planning experience within a top-tier advertising agency, demonstrating a robust ability to develop and execute strategies that drive significant client growth and brand visibility.
    • Proven track record of designing and leading strategies that have garnered recognition in the form of advertising effectiveness awards such as the Advertising Effies, Cannes Lions, or similar accolades.
    • Should have a history of significant involvement in campaigns that have achieved international acclaim, showcasing innovative thinking and effective execution that meets or exceeds client objectives.
  • Leadership and Team Development:
    • Demonstrated capability to lead and inspire a team of strategic planners and creatives, fostering an environment of creativity and accountability.
    • Experience in mentoring junior strategists and planners, providing guidance and support that enhances their professional growth and aligns with agency goals.
    • Must have managed cross-functional teams and successfully navigated team dynamics to ensure seamless collaboration and optimal output.

 

 

 

 

Skills and Knowledge:

 

  • Analytical and Strategic Proficiency:
    • Exceptional analytical skills are essential, with a demonstrated ability to utilize both qualitative and quantitative data to inform strategic decisions.
 
    • Expertise in consumer behavior analysis, competitive landscape assessment, and market entry strategies, employing a range of tools and methodologies to derive actionable insights.
    • Should possess a deep understanding of segmentation, positioning, and targeting that enables the creation of tailored strategies to meet diverse market and client needs.
  • Global Market Insight:
    • Comprehensive knowledge of global market trends and consumer behaviors, with the ability to adapt strategies based on changing dynamics and new opportunities.
    • Should be well-versed in international marketing, understanding cultural nuances that affect consumer behavior and campaign effectiveness across different regions.
  • Communication and Presentation Skills:
    • Proficiency in articulating complex strategies and insights in a clear and compelling manner is crucial. This includes the ability to craft engaging presentations that can influence and inspire both internal teams and external clients.
    • Must be skilled in storytelling, with the ability to weave analytical data into narratives that resonate with diverse audiences, including C-suite executives and major stakeholders.

 

Personal Attributes:

 

  • Visionary Leadership:
    • The ideal candidate will possess a well-documented history of visionary leadership within the advertising industry, evidenced by receiving prestigious industry awards and accolades. This attribute is crucial as it reflects the ability to not only foresee and set trends but also to innovate and push boundaries within strategic advertising practices.
    • As a thought leader, the individual should demonstrate an exceptional strategic acumen, with a knack for anticipating market shifts and effectively guiding clients through complex brand challenges to achieve significant business impact.
  • Collaborative Excellence:
    • Highly adept at fostering teamwork and collaboration across diverse cultural and professional backgrounds, essential for managing our dynamic teams in the UK and supporting operations in Abu Dhabi. This involves mediating and integrating different perspectives into a cohesive strategy that aligns with client goals and agency standards.
    • Proven experience in leading cross-functional teams, ensuring seamless integration of strategic planning with creative execution, and media operations, thereby enhancing campaign cohesiveness and effectiveness.
  • Resilience and Adaptability:
    • Demonstrated resilience in managing high-stakes projects in a fast-paced, ever- evolving advertising environment. The ability to remain focused and deliver under pressure is paramount, ensuring deadlines are met without compromising on the quality of strategic output.
    • Adaptability to shift gears between various client demands and market conditions, adeptly handling unexpected challenges and turning potential obstacles into strategic opportunities for growth and innovation.
    • High-Pressure Proficiency: Demonstrated resilience in navigating high-stakes, fast- paced environments is essential. The candidate must manage tight deadlines and complex challenges without compromising strategic integrity and output quality.
 
    • Dynamic Adaptability: The ability to quickly adapt strategies in response to market feedback and operational challenges is crucial. This includes pivoting campaign directions or strategy adjustments to align with new insights or unexpected market conditions, ensuring the agency remains agile and responsive.

 

Education:

 

  • Fundamental Requirements:
    • A Bachelor’s degree in Marketing, Communications, Business Administration, or a closely related field is required. This foundational education must equip the candidate with a broad understanding of marketing principles, consumer psychology, and business strategies.
  • Advanced Academic Credentials:
    • A Master’s degree or other relevant advanced qualifications are highly preferred, enhancing the candidate’s strategic depth and understanding of complex market dynamics. Advanced education typically provides a more profound theoretical and practical grasp of strategic complexities in global markets.
  • Professional Certifications:
    • Professional certifications from recognized bodies such as the Account Planning Group (APG), Institute of Practitioners in Advertising (IPA), or similar strategic planning and marketing associations are highly advantageous. These certifications are indicative of a commitment to professional development and a deep understanding of current best practices in strategic planning.

 

Additional Considerations:

    • Continuous education and professional development are encouraged, ensuring the candidate remains at the forefront of industry innovations and adapts to new strategic planning tools and methodologies. Participation in ongoing training and workshops is considered an asset, demonstrating a commitment to maintaining high standards of strategic excellence.
    • Team Synergy: Proven competency in fostering a collaborative work environment is critical. The director should enhance synergy across various departments, including creative, media, and account management, to ensure strategic plans are effectively executed and meet collective business objectives.

Strategic Planning Manager

Role Overview:

9Yards Communications is in search of a highly skilled and experienced Strategic Planning Manager to join our London office. This key position is instrumental in executing the agency's strategic vision and supporting the Strategic Planning Director in advancing our strategic goals. The Strategic Planning Manager will be responsible for managing a Strategic Planner and leading the development of compelling advertising strategies that align with client objectives and adapt to evolving market trends.

In this role, you will leverage your strategic expertise to drive the creation of innovative solutions that address complex client challenges and capitalize on emerging opportunities. Your contributions will be essential in ensuring that our strategies not only meet but exceed client expectations, reinforcing 9Yards Communications' position as a leader in the advertising industry.

Key Responsibilities:

  • Strategic Execution and Leadership: Partner with the Strategic Planning Director to develop and implement strategic plans that align with both client needs and agency goals. Lead the execution of these strategies, ensuring they are effectively translated into actionable, high-impact campaigns.

  • Client Management and Engagement: Act as the primary point of contact for key client accounts, managing relationships and ensuring that strategic plans are tailored to client objectives. Provide strategic guidance and insights to clients, addressing their needs and enhancing their satisfaction with our services.
  • Team Oversight and Mentorship: Supervise and mentor the Strategic Planner, providing direction and support to ensure the successful execution of strategic projects. Foster a collaborative environment that encourages professional growth and innovation within the team.
  • Research and Analysis: Direct and oversee research initiatives to gather valuable market insights and consumer data. Utilize this information to inform strategy development, ensuring that our plans are grounded in solid evidence and address current market dynamics.
  • Strategic Planning Development: Lead the creation of strategic briefs and proposals, ensuring they are insightful, data-driven, and aligned with client goals. Collaborate with cross-functional teams to ensure cohesive strategy implementation.
  • Performance Monitoring: Establish and track performance metrics to assess the effectiveness of strategies and campaigns. Use these insights to refine approaches and drive continuous improvement in our strategic offerings.
  • Business Development: Contribute to new business pitches and strategic initiatives, leveraging your expertise to support the acquisition of new clients and the expansion of existing relationships. Engage in industry thought leadership to enhance the agency’s profile and attract new opportunities.

Strategic Development and Execution:

  • Collaborative Strategy Formulation: Work in close partnership with the Strategic Planning Director to craft and refine strategic plans that drive client success and meet business ob Engage in strategic discussions to align on key priorities, ensuring that proposed strategies are innovative, actionable, and aligned with the agency’s vision.

  • Comprehensive Market Research: Lead thorough market research initiatives to gather in-depth insights into industry trends, competitive landscapes, and consumer behaviors. Utilize a variety of research methods, including qualitative and quantitative techniques, to build a robust understanding of market dynamics and emerging opportunities.
  • Data-Driven Strategy Creation: Analyze market research data and client information to inform the development of strategic plans. Employ advanced analytical tools and methodologies to translate complex data into clear, actionable strategies that address client challenges and capitalize on market potential.
  • Client Needs Assessment: Engage with clients to thoroughly understand their objectives, challenges, and expectations. Translate these insights into strategic plans that not only meet but exceed client expectations, ensuring that all strategies are tailored to their specific needs and aligned with their business goals.
  • Strategic Plan Implementation: Oversee the execution of strategic plans, coordinating with internal teams and clients to ensure seamless implementation. Monitor progress and make adjustments as necessary to ensure that strategies are effectively driving desired outcomes.
  • Innovative Solution Development: Foster a culture of creativity and innovation in strategy development. Encourage the exploration of new ideas and approaches, ensuring that the strategies developed are cutting-edge and reflective of the latest industry trends and consumer preferences.
  • Alignment with Agency Objectives: Ensure that all strategic plans are in alignment with the overarching goals and objectives of 9Yards Communications. Maintain a focus on delivering strategies that not only achieve client success but also contribute to the agency’s growth and competitive positioning in the market. Client and Project Management:
  • Strategic Brief and Proposal Development: Take the lead in crafting detailed and impactful strategic briefs and proposals. Ensure these documents are insightful, data-driven, and specifically tailored to address client requirements and objectives. Utilize your expertise to develop compelling narratives and strategic recommendations that resonate with clients and set the foundation for successful campaigns.
  • Account Oversight: Manage and oversee a diverse portfolio of client accounts, ensuring that all strategic plans are implemented effectively. Collaborate closely with the Strategic Planning Director to monitor project progress, address any issues that arise, and ensure that all deliverables meet or exceed client expectations. Maintain a proactive approach to account management, anticipating client needs and adapting strategies as necessary.
  • Client Relationship Building: Establish and nurture strong, long-term relationships with clients. Serve as a trusted advisor, providing expert guidance and strategic support to help clients achieve their business goals. Engage with clients regularly to review strategy performance, discuss new opportunities, and ensure ongoing satisfaction with the agency’s services.
  • Cross-Functional Coordination: Work closely with internal teams, including creative, media, and analytics, to ensure that strategic plans are effectively executed. Facilitate communication and collaboration across departments to ensure that all aspects of the strategy are aligned and that projects are delivered on time and within budget.
  • Client Feedback Integration: Actively seek and incorporate client feedback into strategic planning and execution. Use insights from client interactions to refine strategies, enhance campaign effectiveness, and continuously improve the agency’s service offerings.
  • Performance Monitoring and Reporting: Track and analyze the performance of strategic initiatives, providing regular updates and reports to clients and internal stakeholders. Use data and insights to assess the impact of strategies, identify areas for improvement, and make data- driven recommendations for future actions.
  • Strategic Guidance and Support: Offer expert strategic guidance and support to clients throughout the project lifecycle. Provide actionable recommendations and solutions that address client challenges and capitalize on opportunities, ensuring that 9Yards Communications is positioned as a valuable partner in their success.

Research and Insights:

  • Research Direction and Management: Lead and oversee comprehensive research initiatives to collect and analyze both qualitative and quantitative data. Design and implement research methodologies that yield actionable insights and drive strategic decision-making. Ensure research efforts are aligned with the strategic goals of the agency and client objectives, and effectively translate data into meaningful strategic recommendations.

  • Industry and Market Awareness: Maintain a deep understanding of industry trends, market dynamics, and emerging developments. Regularly review and analyze industry reports, competitor activities, and market shifts to ensure strategies are informed by the latest insights. Apply this knowledge to adjust and refine strategic plans, ensuring that 9Yards Communications remains at the forefront of advertising innovation and maintains a competitive advantage.
  • Advanced Analytical Tools Utilization: Leverage advanced analytical tools and techniques to extract valuable insights from complex data sets. Utilize software and methodologies such as predictive analytics, data visualization, and statistical analysis to uncover trends, patterns, and opportunities. Ensure that insights derived from these tools are actionable and effectively integrated into strategic planning and campaign development.
  • Insight Integration: Translate research findings into strategic recommendations that address client challenges and seize market opportunities. Work closely with the Strategic Planning Director and other internal teams to incorporate insights into strategic briefs, campaign strategies, and client presentations. Ensure that insights are not only relevant but also practical and actionable, leading to enhanced strategic outcomes.
  • Trend Monitoring: Establish a system for ongoing trend monitoring to keep abreast of changes in consumer behavior, technological advancements, and industry innovations. Regularly update the team and clients on relevant trends and how they impact strategic planning. Use this information to proactively adjust strategies and maintain alignment with current and future market conditions.
  • Insight Communication: Communicate research findings and insights effectively to clients and internal stakeholders. Present data in a clear and compelling manner, using visual aids and narratives that make complex information accessible. Ensure that insights are contextualized and linked to strategic recommendations, facilitating informed decision-making and demonstrating the value of research efforts.
  • Continuous Improvement: Foster a culture of continuous improvement by regularly evaluating the effectiveness of research methodologies and analytical tools. Seek feedback from clients and team members to refine research practices and enhance the quality of insights. Stay updated on advancements in research and analytics to continually enhance the agency’s capabilities.

 

Team Leadership and Development:

  • Supervision and Mentorship: Lead and manage the Strategic Planner by providing clear direction, constructive feedback, and ongoing support. Monitor the quality of their work to ensure it meets the highest standards and aligns with strategic objectives. Offer guidance on project execution,

strategic thinking, and problem-solving to foster their professional growth and enhance their contributions to the team.

  • Performance Management: Conduct regular performance reviews and one-on-one meetings with the Strategic Planner to assess their progress, set goals, and address any challenges. Develop and implement performance improvement plans when necessary, and recognize and reward exceptional work to maintain motivation and commitment.
  • Fostering Collaboration: Create and maintain a collaborative team environment where open communication and knowledge sharing are encouraged. Facilitate regular team meetings, brainstorming sessions, and workshops to promote idea exchange and collective problem-solving. Ensure that the team works cohesively towards common goals, leveraging each member's strengths and expertise.
  • Encouraging Innovation: Promote a culture of innovation by encouraging team members to explore new ideas, methodologies, and approaches. Support initiatives that drive creative solutions and improvements in strategic planning processes. Recognize and implement innovative practices that enhance the team’s capabilities and contribute to the agency’s success.
  • Training and Development: Collaborate with the Strategic Planning Director to identify training needs and development opportunities for the team. Facilitate access to relevant training programs, workshops, and industry conferences that enhance skills and knowledge. Encourage continuous learning and professional development to ensure the team stays current with industry trends and best practices.
  • Career Development: Work with team members to outline clear career development paths and opportunities for advancement within the agency. Provide guidance on skill development, certifications, and professional goals. Support and mentor team members in their career aspirations and create opportunities for growth within the organization.
  • Conflict Resolution: Address and resolve any interpersonal conflicts or issues within the team in a timely and constructive manner. Foster a positive and respectful work environment where all team members feel valued and heard. Implement strategies to manage team dynamics and ensure that conflicts do not impede the team's performance or morale.
  • Resource Management: Ensure that the Strategic Planner has the necessary resources and tools to perform their role effectively. Manage workloads and allocate tasks efficiently to balance team capacity and project demands. Monitor resource usage and adjust as needed to maintain optimal team performance and project outcomes.
  • Team Building: Organize team-building activities and initiatives that strengthen relationships and enhance team cohesion. Encourage collaboration beyond work projects through social events and team-building exercises that foster a strong sense of camaraderie and shared purpose.

 

New Business and Growth:

  • Strategic Development of New Business Pitches:

    • Pitch Preparation: Collaborate closely with the Strategic Planning Director to craft compelling and strategically sound pitches for new business opportunities. Leverage deep industry knowledge and insights to develop persuasive proposals that address client needs and highlight the agency's strengths.
    • Client Acquisition: Utilize a thorough understanding of market trends, client challenges, and competitive dynamics to identify and target potential clients. Contribute innovative ideas and strategic solutions that resonate with prospective clients and demonstrate the agency’s value proposition.
    • Proposal Presentation: Take an active role in presenting new business pitches to potential clients, articulating the strategic rationale behind proposed plans. Employ advanced

presentation skills to engage and influence decision-makers, effectively communicating the agency’s strategic vision and expertise.

 

 

  • Thought Leadership and Industry Engagement:
    • Thought Leadership Activities: Engage in and contribute to thought leadership initiatives that position the agency as an industry leader. Write articles, white papers, and blog posts on relevant topics, sharing insights and showcasing the agency’s strategic thinking.
    • Industry Events: Represent the agency at industry conferences, seminars, and networking events. Participate in panel discussions, workshops, and other speaking engagements to enhance the agency’s profile and establish connections with industry peers and potential clients.
    • Market Visibility: Monitor and analyze industry trends and developments to stay ahead of market shifts. Apply this knowledge to enhance the agency’s strategic positioning and visibility within the market, ensuring that the agency remains at the forefront of industry advancements.
  • Client Relationship Building:
    • Network Expansion: Actively build and maintain relationships with key industry stakeholders, including potential clients, partners, and influencers. Attend networking events and engage in professional organizations to expand the agency’s network and create new business opportunities.
    • Client Retention: Work closely with existing clients to ensure satisfaction and identify opportunities for further collaboration. Foster strong relationships through exceptional service, proactive communication, and a deep understanding of client needs.
  • Market Intelligence and Strategy:
    • Competitive Analysis: Conduct thorough analyses of competitors and market trends to identify opportunities for growth and differentiation. Use competitive intelligence to inform strategic decisions and refine the agency’s approach to new business development.
    • Opportunity Identification: Identify and evaluate new business opportunities, including emerging markets, industry trends, and potential strategic partnerships. Develop strategies to capitalize on these opportunities and drive the agency’s growth.
  • Growth Strategy Implementation:
    • Strategic Planning: Collaborate with the Strategic Planning Director to develop and implement growth strategies that align with the agency’s overall goals. Set measurable objectives, track progress, and adjust strategies as needed to ensure successful execution.
    • Resource Allocation: Coordinate with internal teams to allocate resources effectively for new business development efforts. Ensure that the agency’s capabilities and expertise are leveraged to maximize the success of new business initiatives.
  • Performance Metrics:
    • Success Measurement: Develop and monitor key performance indicators (KPIs) to assess the effectiveness of new business and growth strategies. Regularly review performance data to identify areas for improvement and ensure that goals are being met.

Performance and Effectiveness:

  • Performance Metrics Implementation and Monitoring:

    • Metric Development: Design and implement comprehensive performance metrics that accurately evaluate the effectiveness of strategic plans and advertising campaigns. Ensure metrics align with client objectives, campaign goals, and overall business targets.
    • Data Analysis: Regularly analyze performance data to assess the impact of strategic initiatives and identify areas for improvement. Use advanced analytical tools and techniques to measure key performance indicators (KPIs) and track progress against set benchmarks.
    • Reporting: Develop and deliver detailed performance reports that highlight successes, challenges, and actionable insights. Ensure reports are tailored to the needs of clients and internal stakeholders, providing clear and concise information that supports decision- making.
  • Communication of Strategies and Insights:
    • Client Communication: Clearly articulate strategic plans, insights, and recommendations to clients, ensuring they understand the rationale behind proposed strategies and the expected outcomes. Foster open and transparent communication to build strong client relationships and manage expectations effectively.
    • Internal Coordination: Facilitate effective communication of strategies and campaign

details within the agency. Collaborate with internal teams to ensure everyone is aligned with strategic objectives and working towards common goals. Provide guidance and support to team members to ensure successful project execution.

    • Feedback Integration: Actively seek and incorporate feedback from clients and internal teams to refine strategies and enhance campaign effectiveness. Use feedback to make informed adjustments and improvements, ensuring that strategies remain relevant and impactful.
  • Driving a Culture of Strategic Excellence:
    • Continuous Improvement: Promote a culture of continuous improvement by regularly reviewing and optimizing strategic processes. Identify best practices, streamline workflows, and implement enhancements to drive greater efficiency and effectiveness.
    • Innovation Encouragement: Encourage innovative thinking and problem-solving within the team. Foster an environment where creative ideas and new approaches are welcomed and explored, contributing to the development of cutting-edge strategies.
    • Training and Development: Support the professional growth of team members by identifying training needs and providing opportunities for skill development. Facilitate knowledge sharing and mentoring to build a high-performing team capable of delivering exceptional results.
  • Strategic Excellence and Results Delivery:
    • Benchmarking: Regularly benchmark performance against industry standards and competitor practices. Use these insights to set high standards for strategic planning and ensure the agency remains competitive and effective.
    • Outcome Focus: Maintain a strong focus on achieving superior results and delivering measurable value for clients. Set clear objectives, track progress, and ensure that strategies are adapted as needed to achieve desired outcomes.
    • Recognition and Rewards: Recognize and celebrate successes and exceptional performance within the team. Implement reward mechanisms to motivate and acknowledge contributions that drive strategic excellence and business success.

Qualifications:

Experience:

  • Strategic Planning Expertise:
    • Years of Experience: A minimum of 5-7 years of progressive experience in strategic planning within the advertising industry. Demonstrated success in developing and executing advertising strategies that have achieved measurable results and received industry recognition.
    • Proven Track Record: A history of crafting and implementing successful strategic plans across various client accounts and campaigns. Experience in driving significant business outcomes through innovative and data-driven approaches.
  • Client and Project Management:
    • Client Account Management: Substantial experience in managing multiple client accounts, including leading strategic projects from inception through execution. Proven ability to build and maintain strong client relationships, ensuring high levels of satisfaction and successful delivery of strategic initiatives.
    • Multinational Environment Experience: Experience working within a multinational agency environment is preferred. Familiarity with managing complex projects across diverse markets and navigating the challenges associated with global client needs and expectations.
  • Team Leadership and Development:
    • Mentoring Experience: Demonstrated experience in mentoring and supervising junior team members. Proven ability to provide guidance, support, and professional development to help team members achieve their full potential and contribute effectively to strategic goals.

Skills and Knowledge:

  • Market Research and Consumer Insights:

    • Market Research Proficiency: Deep understanding of market research techniques, consumer behavior analysis, and strategic planning methodologies. Ability to leverage research insights to inform and refine strategic plans, ensuring they are based on robust data and trends.
    • Data Analysis: Expertise in analyzing complex data sets and translating findings into actionable strategies. Skilled in using advanced analytical tools to derive insights that drive strategic decision-making and campaign effectiveness.
  • Strategic Communication:
    • Presentation Skills: Excellent presentation skills with the ability to clearly and persuasively convey complex strategies and insights to clients and internal stakeholders. Experience in creating and delivering high-impact presentations that engage and influence decision- makers.
    • Communication Abilities: Strong written and verbal communication skills. Capable of articulating strategic concepts and recommendations effectively, facilitating productive discussions, and ensuring alignment with client expectations and agency goals.
  • Strategic Planning Methodologies:
    • Strategic Acumen: Comprehensive knowledge of strategic planning methodologies, including best practices for developing and executing advertising strategies. Ability to apply these methodologies to address client challenges, seize opportunities, and achieve strategic objectives.
    • Innovative Thinking: Demonstrated ability to think creatively and strategically, developing innovative solutions that set the agency apart and drive competitive advantage. Proven track record of applying strategic thinking to solve complex problems and deliver exceptional results.

 

Education:

  • Bachelor’s Degree:

    • Required Field: A Bachelor’s degree in Marketing, Communications, Business Administration, or a closely related field is required. This educational background provides a solid foundation in key principles of strategic planning, marketing strategies, and business management, essential for the role of Strategic Planning Manager.
  • Master’s Degree or Advanced Qualifications:
    • Preferred: A Master’s degree in Marketing, Communications, Business Administration, or a related discipline is preferred. Advanced qualifications demonstrate a deeper level of expertise and knowledge in strategic planning and business strategy, aligning with the complex demands of the role.
    • Relevant Advanced Qualifications: Additional advanced qualifications, such as an MBA or specialized master’s programs in strategic management or data analytics, are highly desirable. These credentials reflect a commitment to continued professional development and an enhanced ability to contribute to high-level strategic initiatives.

Key Performance Indicators (KPIs) Strategic

Plan Effectiveness:

    • KPI: Percentage of strategic plans meeting or exceeding client goals.
    • Measurement: Evaluate the success of strategic plans based on client satisfaction, achievement of predefined objectives, and overall impact on the client’s business metrics (e.g., market share growth, ROI).
    • Target: Achieve a 90% success rate in strategic plans meeting or exceeding client goals.

Client Satisfaction and Retention:

    • KPI: Client satisfaction score and retention rate.

    • Measurement: Use client feedback surveys, Net Promoter Scores (NPS), and retention metrics to assess satisfaction levels and the likelihood of clients continuing their partnership with the agency.
    • Target: Maintain a client satisfaction score of 8/10 or higher and a retention rate of 85% or above.

Campaign Performance:

    • KPI: Performance of campaigns against key performance indicators (KPIs).

    • Measurement: Track and analyze campaign metrics such as engagement rates, conversion rates, and return on investment (ROI) to determine the effectiveness of implemented strategies.
    • Target: Ensure that 85% of campaigns meet or exceed their performance KPIs.

Strategic Brief Quality:

    • KPI: Quality and impact of strategic briefs.

    • Measurement: Assess the clarity, relevance, and actionable insights of strategic briefs through internal reviews and client feedback.
    • Target: Achieve a 95% positive rating on the quality and impact of strategic briefs from both internal stakeholders and clients.

Research and Insights Utilization:

    • KPI: Integration and application of research and insights.

    • Measurement: Evaluate how effectively research findings and insights are incorporated into strategic plans and decision-making processes.
    • Target: Ensure that 100% of strategic plans are informed by up-to-date and relevant research and insights.

Team Development and Performance:

    • KPI: Development and performance of the Strategic Planner and team.

    • Measurement: Track progress on professional development goals, team performance metrics, and feedback from team members.
    • Target: Achieve a 90% or higher satisfaction rate in team performance reviews and professional development feedback.

New Business Contributions:

    • KPI: Contribution to new business pitches and client acquisition.

    • Measurement: Measure the success of strategic contributions to new business pitches, including the number of pitches won and new clients acquired.
    • Target: Contribute to winning at least 3 new business pitches per year and support the acquisition of a minimum of 2 new clients.

Innovation and Thought Leadership:

    • KPI: Initiatives in thought leadership and innovation.

    • Measurement: Track participation in industry events, publication of thought leadership content, and implementation of innovative strategies.
    • Target: Lead or participate in at least 2 industry events per year and publish a minimum of 1 thought leadership piece per quarter.

Process Efficiency:

    • KPI: Efficiency and effectiveness of strategic planning processes.

    • Measurement: Assess the timeliness, accuracy, and overall efficiency of the strategic planning process, including adherence to project timelines and budgets.
    • Target: Achieve a 95% adherence rate to project timelines and budget allocations, with minimal revisions required.

STRATEGIC PLANNER

Role Overview:

9Yards Communications is on the lookout for a skilled and forward-thinking Strategic Planner to join our London office. This role, reporting directly to the Strategic Planning Manager, is integral to our mission of delivering innovative and data-driven advertising strategies. The Strategic Planner will be instrumental in translating complex data and market insights into actionable plans that align with client objectives and enhance campaign effectiveness.

The Strategic Planner will work closely with the Strategic Planning Manager to support the development of comprehensive strategic plans that drive client success. This involves conducting in-depth research, analyzing market trends, and synthesizing information to craft strategies that resonate with target audiences and achieve measurable results. By collaborating with cross-functional teams and leveraging industry insights, the Strategic Planner will contribute to shaping impactful advertising campaigns and ensuring that our strategies remain relevant and effective in a dynamic market environment.

The role is designed for a proactive and detail-oriented individual who thrives in a fast-paced setting, values creativity and analytical thinking, and is committed to delivering high-quality strategic recommendations that support our clients' business goals and drive the agency’s success.

Key Responsibilities:

Strategic Planning Support:

  • Research and Analysis: Conduct comprehensive research and analysis to provide a solid foundation for strategic planning. This includes gathering and interpreting market data, consumer behavior insights, competitive landscape evaluations, and industry trends. The goal is to generate actionable intelligence that informs strategic decisions and enhances the effectiveness of client campaigns.
  • Strategy Development: Collaborate closely with the Strategic Planning Manager to translate client objectives and market insights into actionable and impactful strategies. This involves synthesizing research findings, identifying key opportunities and challenges, and developing strategic recommendations that align with the client's goals and 9Yards Communications' overarching strategic framework.
  • Strategic Brief Creation: Contribute to the development of strategic briefs that serve as the blueprint for advertising campaigns. This includes articulating clear, data-driven insights and strategic directives that guide the creative and executional processes. Ensure that the briefs are comprehensive, well-structured, and tailored to meet client expectations while driving innovation and effectiveness in campaign development.

Research and Analysis:

  • In-Depth Market Research: Perform thorough market research encompassing both qualitative and quantitative methods to gather comprehensive insights into consumer behavior, market trends, and the competitive landscape. This includes designing and conducting surveys, interviews, focus groups, and analyzing secondary data sources. Aim to understand consumer motivations, preferences, and pain points, as well as identify emerging trends and shifts within the mark
  • Advanced Data Analysis: Employ advanced analytical tools and techniques to process and interpret complex data sets. This involves using software such as Google Analytics, SQL, Tableau, and other data visualization and statistical tools to extract actionable insights. Apply quantitative methods, including statistical analysis and predictive modeling, to provide evidence-based recommendations that drive strategic decision-making and optimize campaign effectiveness.
  • Industry and Technology Trends: Continuously monitor and analyze industry trends, emerging technologies, and shifts in consumer behavior to ensure that strategies are both current and forward-thinking. This includes staying abreast of developments in digital marketing, advertising innovations, and changes in consumer preferences. Use this knowledge to inform strategic planning and ensure that recommendations are relevant, innovative, and capable of leveraging new opportunities for client success.

Client and Project Support:

  • Client Account Management: Actively contribute to managing client accounts by offering insightful strategic recommendations based on research and analysis. Serve as a key point of contact for clients, addressing their needs and concerns promptly and professionally. Collaborate with clients to understand their business objectives, brand positioning, and market challenges, ensuring that strategic recommendations are tailored to their specific goals and deliver maximum value.
  • Execution Oversight: Assist the Strategic Planning Manager in overseeing the implementation of strategic plans across various campaigns. Ensure that the execution of these plans is consistent with client expectations and adheres to the established timelines and budgets. Monitor campaign performance, identify any deviations from the strategy, and work with internal teams to make necessary adjustments to optimize outcomes and meet client objectives.
  • Research Presentation and Recommendations: Prepare and present detailed research findings and strategic recommendations to both clients and internal teams. Develop clear, concise, and visually compelling presentations that effectively communicate complex data and insights. Facilitate discussions that guide clients through strategic recommendations, providing context and rationale for proposed actions. Ensure that all presentations are tailored to the audience, highlighting key insights and actionable strategies to support decision-making and enhance client engagement.

Collaboration and Teamwork:

  • Strategic Collaboration: Partner with the Strategic Planning Manager to develop and refine strategies, ensuring that all planning processes are cohesive and aligned with client objectives. Actively participate in brainstorming sessions and strategy meetings, contributing insights and ideas to enhance the overall strategic approach. Maintain open and effective communication channels with the Strategic Planning Manager to synchronize efforts and achieve shared goals.
  • Cross-Functional Coordination: Work collaboratively with various cross-functional teams, including creative, media, and account management, to ensure the seamless execution of strategies. Engage with these teams to provide strategic guidance and support throughout the campaign lifecycle. Facilitate coordination between different departments to align efforts, address any challenges, and ensure that all aspects of the campaign are integrated and executed as planned.
  • Team Support and Development: Foster a collaborative team environment by actively sharing insights, knowledge, and resources with colleagues. Support team members by offering assistance and guidance to help them achieve their individual and collective objectives. Encourage a culture of teamwork and mutual support, recognizing and celebrating team achievements while working together to overcome obstacles and enhance overall performance.

Performance Monitoring:

  • Campaign Tracking and Analysis: Regularly monitor and evaluate the performance of advertising campaigns against established key performance indicators (KPIs). Utilize performance metrics and analytical tools to assess the effectiveness of campaigns, identifying trends, patterns, and anomalies. Ensure that data is accurately collected and analyzed to provide a clear understanding of campaign performance.
  • Reporting and Presentation: Prepare comprehensive performance reports that detail campaign outcomes, successes, and areas for improvement. Present these findings to the Strategic Planning Manager in a clear and actionable format, highlighting key insights and implications for future strategies. Use data visualizations and concise summaries to effectively communicate complex information to both internal teams and clients.
  • Strategic Refinement: Collaborate with the Strategic Planning Manager to analyze performance data and client feedback, contributing to the refinement and enhancement of strategies. Identify opportunities for optimization and recommend adjustments to improve campaign effectiveness. Engage in iterative strategy development, ensuring that lessons learned from performance data are applied to future campaigns for continuous improvement.

Qualifications:

Experience:

  • Industry Experience: Minimum of 3-5 years of experience in strategic planning or a related role within the advertising industry. Demonstrated success in supporting the development and execution of effective advertising strategies that drive client success.
  • Track Record: Proven track record of contributing to strategic initiatives and campaigns, showcasing the ability to translate insights into actionable strategies. Experience in handling client accounts and collaborating with cross-functional teams to achieve strategic objectives.
  • Research and Analysis: Experience in conducting comprehensive market research and data analysis to inform strategic decision-making. Familiarity with various research methodologies and the ability to leverage data to develop well-informed strategies.

Skills and Knowledge:

  • Market Research and Analysis: Strong understanding of market research methodologies, consumer behavior analysis, and strategic planning processes. Proficient in using analytical tools and techniques to extract and interpret data, providing valuable insights that drive strategic decisions.
  • Analytical Proficiency: Demonstrated proficiency in employing analytical tools to process complex data sets and generate actionable insights. Ability to synthesize quantitative and qualitative information to support strategy development and optimization.
  • Communication Skills: Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and effectively to both internal teams and clients. Capable of preparing detailed reports and delivering persuasive presentations that highlight strategic recommendations.

Personal Attributes:

  • Detail-Oriented and Analytical: Highly analytical with a keen eye for detail, driven by a passion for developing data-driven strategies. Demonstrates meticulous attention to accuracy and thoroughness in research and analysis.
  • Proactive and Collaborative: Proactive in identifying opportunities and potential challenges, with a collaborative approach to working within a team and across departments. Ability to build strong working relationships and contribute to a positive team dynamic.
  • Adaptable and Resilient: Adaptable to changing priorities and resilient under pressure, with a strong ability to manage multiple projects simultaneously while meeting deadlines. Demonstrates flexibility and problem-solving skills in dynamic environments.

Education:

  • Bachelor’s Degree: Required Bachelor's degree in Marketing, Communications, Business Administration, or a related field, providing a solid foundation in strategic planning principles and business practices.
  • Advanced Qualifications: Master’s degree or relevant advanced qualifications preferred, reflecting a deeper understanding of strategic planning and advanced methodologies. Professional certifications in strategic planning are advantageous, demonstrating a commitment to continuous professional development and expertise in the field.

Key Performance Indicators (KPIs):

  1. Strategic Plan Effectiveness:
    • Quality of Strategic Plans: Measure the percentage of strategic plans that meet or exceed client expectations based on feedback and performance reviews.
    • Alignment with Objectives: Assess how well strategic plans align with client goals and overall business objectives, using client satisfaction surveys and project success rates.
  2. Research and Insights Utilization:
    • Insight Accuracy: Track the accuracy and relevance of insights provided, measured by the degree to which research findings translate into successful campaign outcomes.
    • Data Integration: Evaluate the extent to which research and data are integrated into strategic recommendations, using feedback from the Strategic Planning Manager and client reviews.
  3. Campaign Performance:
    • Performance Metrics: Monitor the success of campaigns against predefined KPIs (e.g., ROI, engagement rates, conversion rates), ensuring that campaigns meet or exceed performance benchmarks.
    • Optimization Recommendations: Measure the impact of optimization recommendations based on data analysis, including improvements in campaign performance metrics.
  4. Client and Project Support:
    • Client Satisfaction: Track client satisfaction through feedback surveys and client retention rates, aiming for high satisfaction scores and positive client testimonials.
    • Timeliness and Accuracy: Monitor the timeliness and accuracy of deliverables, including strategic briefs and research reports, ensuring deadlines are met and quality standards are upheld.
  5. Collaboration and Teamwork:
    • Team Integration: Assess the effectiveness of collaboration with the Strategic Planning Manager and other team members, using feedback from peers and team performance reviews.
    • Contribution to Team Goals: Measure the Strategic Planner’s contribution to achieving team and departmental goals, including successful integration into cross-functional projects.
  6. Innovation and Creativity:
    • Strategic Innovation: Evaluate the degree of innovation in strategic recommendations and solutions, including the development of creative and effective advertising strategies.
    • Industry Trends Application: Track the application of industry trends and emerging technologies in strategic planning, measuring the impact on campaign effectiveness and competitive positioning.
  1. Professional Development:
    • Skill Enhancement: Measure progress in professional development and skill enhancement, including participation in relevant training, workshops, and certifications.
    • Knowledge Application: Assess the application of newly acquired skills and knowledge in daily tasks and strategic planning, ensuring continuous improvement and up-to-date expertise.

Art Director

Job Overview:


The Art Director, based in the UK, will be responsible for leading the creative vision and
execution across various client projects, ensuring all visual communication aligns with
brand identity and strategic goals. The ideal candidate will have extensive experience
working in a multi-national agency, managing teams of designers, and delivering
creative solutions across diverse markets. This role requires strong leadership,
creativity, and the ability to integrate client feedback while meeting deadlines in a
fast-paced environment.


Key Responsibilities:


● Lead and manage the creative process from concept to completion across multiple platforms (print, digital, social media).
● Oversee the creation of visual content and ensure cohesive messaging and visuals.
● Collaborate with copywriters, designers, and other team members to deliver integrated campaigns.
● Guide and mentor a team of designers, providing direction, feedback, and support.
● Ensure all design work adheres to brand guidelines and maintains creative integrity.
● Present creative concepts and strategies to clients and internal stakeholders.
● Manage relationships with external agencies, freelancers, and vendors to ensure quality creative output.
● Stay informed on industry trends and innovations to continually improve creative services.
 

Qualifications:


● Bachelor’s degree in Graphic Design, Visual Arts, or a related field.
● 7+ years of experience in graphic design and creative direction, with a proven track record in multi-national agency environments.
● Experience managing design teams and delivering high-quality creative work across global markets.
● Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools.
● Strong understanding of branding, typography, color theory, and layout design.
● Excellent communication and leadership skills.
● Experience in the UAE market is preferred.
● Ability to work under pressure and manage multiple projects with tight deadlines.
 

Working Conditions:


● Based in the UK.
● Collaboration with cross-functional teams and external partners.
 

Application Instructions:


Please provide a detailed resume or CV outlining your education, professional
experience, and relevant skills. A portfolio showcasing previous projects, including
branding, campaigns, and cross-media design work, is mandatory.

Senior Graphic Designer

Job Overview:


The Senior Graphic Designer, based in the UK, will be responsible for delivering
high-quality design solutions with a focus on innovation and creativity. The ideal
candidate will have strong agency experience and be proficient in using AI tools to
enhance workflow and design output. This role requires managing multiple projects
while ensuring that all design work aligns with client objectives and brand guidelines.
 

Key Responsibilities:


● Create visually engaging designs for various media (print, web, social, etc.).
● Lead the development of concepts, graphics, and layouts for product
illustrations and company branding.
● Manage multiple design projects from conception to completion.
● Utilize AI tools to enhance design workflow and improve efficiency and creativity.
● Ensure consistency in design and uphold brand integrity across all outputs.
● Mentor and guide junior designers in creative processes.
● Stay updated on industry trends and best practices, particularly AI-driven design
tools, to enhance creative quality.
 

Qualifications:


● Bachelor's degree in Graphic Design or a related field.
● 3+ years of experience in graphic design, with a strong portfolio demonstrating
agency experience and the use of AI tools.
● Proficiency in design software such as Adobe Creative Suite (Photoshop,
Illustrator, InDesign, etc.).
● Experience in utilizing AI tools to enhance creativity and workflow.
● Strong creative, organizational, and time-management skills.
● Experience in the UAE market is a plus.
Working Conditions:
● Based in the UK.
● Collaboration with cross-functional teams.
 

Application Instructions:

Please provide a detailed resume or CV outlining your education, professional
experience, and relevant skills. A portfolio showcasing previous projects, with emphasis
on the integration of AI tools, is mandatory. Please ensure the portfolio includes
examples of branding, product illustrations, and digital media.

Graphic Designer

Job Overview:


The Graphic Designer, based in the UK, will be responsible for creating visual concepts
that communicate ideas effectively across various platforms. The candidate should
have experience working in an agency environment and be proficient in using AI tools
to optimize workflow and creative output. The role involves working on a variety of
products, including websites, brochures, product packaging, and corporate identity.


Key Responsibilities:


- Design and develop graphic content for print and digital platforms.
- Collaborate with the creative team to develop design solutions.
- Utilize AI tools to enhance design efficiency and creativity.
- Modify designs based on feedback and ensure all projects meet client standards.
- Assist in the development of company branding materials.
- Support the senior designer in executing larger projects.
- Stay up-to-date with design software and tools, particularly AI-based solutions.


Qualifications:


- Bachelor’s degree in Graphic Design or a related field.
- 2+ years of experience in graphic design, with agency experience and a portfolio showcasing the use of AI in design workflows.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).
- Experience using AI tools to enhance the creative process.
- Strong attention to detail and creativity.
- Good communication skills and ability to work in a team.


Working Conditions:


- Based in the UK.


Application Instructions:


Please provide a detailed resume or CV outlining your education, professional
experience, and relevant skills. A portfolio showcasing previous projects is welcomed,
especially with examples of AI-enhanced designs for print and digital platforms.

HR Manager

Job Overview

9Yards Communications is seeking an experienced HR Manager to join our dynamic, fully integrated marketing communications agency with both regional offices and international reach, based out of the UAE capital, Abu Dhabi.

The ideal candidate will bring extensive knowledge of HR best practices and policies, specifically tailored to the fast-paced and creative environment of a marketing, advertising, or PR agency.

The HR Manager will play a pivotal role in managing the full employee lifecycle, from recruitment and onboarding to employee engagement and retention, and off-boarding. 9Yards Communications is looking for someone who is not only well-versed in HR industry processes, but also someone who understands the unique demands of working in a fast-paced, highly collaborative, creative industry.

Key Responsibilities

  • Recruitment and Talent Acquisition
    Develop and execute strategies to attract, recruit, and retain top creative talent, including designers, marketers, strategists, and account managers. Manage the full recruitment process from job posting to interviews and offers.
  • Onboarding and Training
    Oversee and enhance the onboarding experience to ensure new hires integrate smoothly into the agency culture. Develop and implement training programs to foster continuous professional growth and creative development.
  • Employee Relations and Engagement
    Serve as the main point of contact for employee relations, providing support and guidance on work-related issues. Develop initiatives to boost employee engagement and morale, promoting a positive and collaborative work environment.
  • Performance Management
    Implement and manage performance evaluation processes, ensuring that employees receive constructive feedback to support career development. Design and execute performance improvement plans when necessary.
  • Compliance and Policy Management
    Ensure the agency is compliant with all labour laws and industry regulations. Review and update HR policies, maintaining a creative yet professional workplace that aligns with the agency's culture and values.
  • Compensation and Benefits
    Recommend, manage and oversee salary allocations, benefits administration, and employee compensation packages. Continuously evaluate and recommend changes to ensure market competitive offerings.
  • Company Culture
    Be a champion of fairness and inclusion initiatives within the agency. Work to create and maintain a professional, creative, and innovative team environment for all members of staff and management.

Required Skills & Qualifications

  • Proven experience as an HR Manager, with particular experience working within a marketing, advertising, or creative agency.
  • Strong knowledge of HR best practices, policies, and compliance regulations, with specific expertise in relation to the marketing communications industry.
  • Ability to attract and retain top creative and operational talent.
  • Excellent interpersonal and communication skills.
  • Demonstrated ability to manage multiple priorities in a fast-paced, dynamic environment.
  • Proficiency in HR software and the necessary MS Office systems.
  • Strong critical thinking skills and a high level of emotional intelligence (EQ).
  • Bachelor’s degree in human resources, business administration, or a related field; advanced certifications such as SHRM-CP, CIPD, are a plus.

Why Join Us?

  • Be part of a creative, forward-thinking team shaping the future of marketing communications both in the UAE and, increasingly, with an international footprint.
  • Have the opportunity to work with some of the most talented creative professionals in the industry.
  • Competitive salary, benefits, and opportunities for growth.

Senior PR Consultant

Company Overview

9Yards Communications is a full-service marcoms agency, specialising in full-service marketing communications, event, and multimedia production, with its HQ in the UAE capital, Abu Dhabi, and branch offices in Egypt, Saudi Arabia, and Jordan.

With a proven track record of delivering impactful storytelling, integrated marketing campaigns and strategic communications solutions, across the MENA region, 9Yards is committed to helping clients achieve their business objectives, elevate brands, and drive meaningful engagement with our clients’ customers, across various industries.

Job Description
We are seeking a talented and experienced Senior PR Consultant to join our newly established London (UK) office. The successful candidate will play a pivotal role in leading the development of strategic PR campaigns, fostering client relationships, and driving business growth, in London and the wider UK market.

Roles & Responsibilities

Strategic Campaign Development

  • Lead the development and execution of integrated PR campaigns aligned with client objectives and business goals.
  • Develop comprehensive PR strategies that leverage traditional and digital channels to maximise brand visibility and engagement.

Media Relations and Outreach

  • Cultivate and maintain strong relationships with key media contacts, influencers, and industry stakeholders.
  • Pitch and secure high-impact media placements across print, broadcast, and online platforms to generate positive coverage for clients.

Client Management

  • Serve as the primary point of contact for assigned clients, providing strategic counsel, proactive communication, and exceptional client service.
  • Develop strong client relationships based on trust, transparency, and a deep understanding of their business objectives.

 

Content Development

  • Create compelling and persuasive content, including press releases, feature articles, blog posts, and thought leadership pieces, tailored to target audiences and media outlets.
  • Collaborate with internal teams and clients to develop engaging storytelling narratives and messaging strategies.

Campaign Analysis and Reporting

  • Monitor and analyse campaign performance metrics, media coverage, and industry trends to assess effectiveness and inform strategic recommendations.
  • Prepare regular reports and presentations for clients, highlighting key insights, successes, and opportunities for optimisation.

Team Leadership and Collaboration

  • Mentor and support junior team members, providing guidance, feedback, and professional development opportunities.
  • Collaborate with cross-functional teams, including creative, digital, and account management, to deliver integrated communication solutions that exceed client expectations.

Qualifications

  • Bachelor’s degree in communications, public relations, marketing, or a related field. Master's degree or equivalent preferred.
  • Minimum of 10 years’ experience in PR, communications, or related roles, with a proven record of success in developing and implementing strategic PR campaigns.
  • Strong media relations skills and a network of media contacts across relevant industries and sectors.
  • Exceptional writing and storytelling abilities, with the ability to craft compelling narratives and content tailored to diverse audiences.
  • Strategic thinker with a creative mindset and the ability to translate client objectives into actionable PR strategies.
  • Excellent people skills, with the ability to build rapport, influence stakeholders, and navigate complex client relationships.

Proficiency in media monitoring and measurement tools, as well as digital PR platforms and analytics.

Marcoms Consultant – Business Development

Company Overview

9Yards Communications is a leading, full-service marcoms agency, specializing in full-service marketing communications, event, and multimedia production, with its HQ in the UAE capital, Abu Dhabi, and branch offices in Egypt, Saudi Arabia, and Jordan. With a proven track record of delivering impactful, integrated marketing campaigns and strategic communications solutions, in the MENA region, 9Yards is committed to helping clients achieve their business objectives and enhance their brand visibility.


Job Description

We are seeking a dynamic and experienced in-house marcoms consultant with strong business development skills to spearhead the establishment of our new branch office, in London, UK; our first office in the European region.

The successful candidate will play a pivotal role in driving growth and expanding our presence in the UK market through a combination of strategic client acquisition, and relationship management.


Job Role and Responsibilities


Market Analysis and Strategy Development

Conduct thorough market research to identify key industry trends, competitor analysis, and potential business opportunities.

Develop a comprehensive business development strategy tailored to the specific needs and dynamics of the new market.

Client Acquisition

  • Proactively identify and pursue new business opportunities with potential clients in the target market.
  • Build and maintain a robust pipeline of prospective clients through networking, outreach, and targeted marketing initiatives.

 

 

Proposal Development and Pitching

  • Collaborate with internal teams to develop tailored integrated marcoms proposals and pitch presentations that effectively showcase our services and value proposition.
  • Lead client meetings and presentations, effectively articulating our capabilities and addressing client needs and objectives.

Relationship Management

  • Cultivate and nurture strong relationships with existing and potential clients, serving as a trusted advisor and strategic partner.
  • Ensure high levels of client satisfaction through proactive communication, responsiveness, and delivery of high-quality services.

Team Collaboration

  • Collaborate closely with internal teams, including senior management, marcoms specialists, account managers, and creative professionals, to deliver integrated solutions that meet client objectives.
  • Provide strategic guidance and support to internal teams on client engagements and business development initiatives.

Reporting and Performance Metrics

  • Track and analyse business development activities, including client interactions, proposal submissions, and revenue forecasts.
  • Prepare regular reports and updates on business development performance, highlighting key achievements and areas for improvement.

Qualifications

  • Bachelor's degree in PR and Communications, Marketing, Business Administration, Communications, or a related field.
  • MBA or equivalent qualification is a plus but not required.
  • Proven track record of success in business development and client acquisition within the marketing communications industry.
  • Strong understanding of PR, marketing and communications, and event management principles, strategies, and best practices.
  • Excellent communication and presentation skills, with the ability to articulate complex ideas and concepts effectively.
  • Strategic thinker with strong analytical skills and the ability to translate insights into actionable business strategies.
  • Results-driven mindset with a focus on achieving and exceeding business targets.
  • Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities, simultaneously.

Digital Communications Director

  • Who we are:

    9Yards Communications is a media, event, and marketing agency committed to providing our clients with innovative and progressive solutions to solve complex business problems. Our team works in an environment that values innovation and is dedicated to developing the industry’s best digital solutions that can propel our client’s businesses forward. We hire exceptional talents from around the globe that are highly bright, analytical, and hardworking, as well as lifelong learners.
     

    About the role:
     

    We are looking for a Digital Communications Director to be working from our HQ in Abu Dhabi. The purpose of this role is to drive and manage digital planning strategy to clients. The Digital Communications Director will provide efficient client liaison and project management abilities to deliver on client requirements.

    The Digital Communication Director will actively consult with clients regarding Digital Media Strategies ,  audience segmentation and all other issues relating to clients’  requirements in relation to digital advertising ,user acquisition, conversions etc.

     

    Responsibilities:
     

  • Lead effective and efficient cross-functional interaction within the agency to deliver client success.
  • Prioritize and manage clients’ expectations.
  • Planning and oversight of Digital Campaigns, including Display, Video, Social etc.
  • Lead effective and efficient cross-functional interaction within the agency to deliver on client requirements.
  • Ensure the strategic and creative excellence of team outputs in response to client briefs.
  • Maximize team output and efficiencies through coordination of team’s workflow, with responsibility for all teamwork in progress.
  • Effectively delegate to team members and manage team workload.
  • Mentor team members and develop their skillset in accordance with their individual goals and objectives and career path.
  • Play a key role in the recruitment of new team members as and when required.
  • Be actively involved in new business efforts from qualifying opportunities to leading pitch teams.
  •  

    Requirements:
     

  • Post Graduate Level Qualification in Marketing, Business or related discipline.
  • A minimum of 8+ years’ experience working in an agency environment at Digital Account Director / Digital Communication Director Level.
  • Digital native, expertise in all Digital channels: PPC, SEO, Content, Social, Programmatic, etc.
  • Excellent presentation, communication, and negotiation skills, with experience liaising with clients at senior level.
  • Demonstrable commercial experience with experience growing revenues and effectively managing budgets for major brand campaigns.
  • Strong experience in participating in new business pitches.
  • Excellent organizational and time management skills with strong attention to detail.
  • Management reporting experience essential.
  • Confident leading and participating in presentations to clients.
  • Experience in working professionally with Word, Excel and PowerPoint

Communication Manager

I. JOB PURPOSE
 
As an embedded team member, you will be responsible for managing and overseeing clients, projects and campaigns ensuring their successful execution and fostering strong client relationships. This role requires a deep understanding of marketing strategies, excellent account & project management skills, and exceptional communication and leadership abilities.

II. DUTIES & RESPONSIBILITIES
 
CLIENT MANAGEMENT: 
 
  • Manage clients as the main point of contact ensuring effective briefings, seamless operations, and time management. 
  • Engage with clients and continue ongoing relationship development. Identify opportunities for account growth. 
  • Collaboration: Act as a main player Internally within the agency to ensure implementation of projects and strategies, providing guidance and direction throughout the process.
  • Utilize research and data analysis to gain deep insights into client’s consumer behaviour and preferences, Be inline with concerned departments to deliver objectives.
  • Lead the development of comprehensive communication strategies that align with clients' objectives, target audiences, and market trends
  • Drive brainstorming sessions and workshops to come up with innovative ideas and new concepts.
  • Maximize team output with high quality outcomes.
  • Delegate team members and team management.
  • Mentor team members and develop their skillset in accordance with their individual goals, objectives and career path.

CLIENT PROFITABILITY: 
  • Ensure that assigned revenue targets with assigned clients are achieved, with a focus on securing on long-term financial commitments.
  • Ensure SOWs are accurate and defendable in terms of managing scope and deliverables against commercial.
NEW BUSINESS: 
  • Help qualify new business opportunities as needed.
Help drive and support new business pursuits including everything from proposals to pitches.

III. EXPRERIENCE, EDUCATION & COMPETENCIES REQUIREMENT

  • Bachelor's degree in marketing, communications, business, or a related field 
  • Between 4 to 7 years of experience  as a Account Manager/, or Marketing Manager, preferably within a marketing agency environment
  • Strong understanding of marketing strategies and project management
  • Excellent communication and presentation skills, with the ability to effectively convey complex ideas to both technical and non-technical stakeholders
  • Strategic mindset with the ability to think critically and solve problems creatively
  • Strong leadership and team management abilities, with experience leading cross-functional teams
  • Proficiency in project management tools and software is essential
  • High familiarity with analytics platforms and tools. 
  • Exceptional organizational skills, attention to detail, and ability to multitask effectively in a fast-paced environment.

Sr. Communication Executive

I. JOB PURPOSE
 
The purpose of this role is to drive and manage task execution to clients. The Sr Executive will provide efficient client liaison and project management abilities to deliver on client requirements.
 
 The Sr Executive will Actively consult with clients regarding Media and Marketing Strategies & operations and all other issues relating to clients’ requirements.

II. DUTIES & RESPONSIBILITIES
 
  • Client Relationship: Manage clients as the main point of contact ensuring effective briefing seamless operations, and time management. 
  • Maintain positive internal and external relationships to deliver objectives and milestones according to project timeline.
  • Engage with clients and continue ongoing relationship development. 
  • Participate in the idea generation both internally and externally.  
  • Record keeping and archive all clients briefings and materials and generate periodic reports. 
  • Make sure that all materials/projects are met within both standards and budget. 
  • Be presentable in all manners for any adhoc or scheduled meetings.  
  • Present all materials including but not limited to creative, digital, PR, events, media to clients for approval and feedback
  • Address any issues, delays and feedback from clients to the concerned department.
  • Utilize research and data analysis to gain deep insights into client’s consumer behaviour and preferences, Be inline with concerned departments to deliver objectives.
 
III. EXPERIENCE, EDUCATION & COMPETENCIES REQUIREMENT

  • Graduate Level Qualification in Marketing, Business or related discipline.
  • A minimum of 2 to 4 years’ experience working in an agency environment at Account Executive Level.
  • Excellent presentation, communication, and negotiation skills, with experience liaising with clients 
  • Excellent organizational and time management skills with strong attention to detail.
  • Management reporting experience essential.
  • Confident leading and participating in presentations to clients.
Experience in working professionally with Word, Excel and PowerPoint

Communication Executive

 JOB PURPOSE
 
The purpose of this role is to drive and manage task execution to clients. The Communication Executive will provide efficient client liaison and project management abilities to deliver on client requirements.
 
 The Communication Executive will actively consult with clients regarding Media and Marketing Strategies & operations and all other issues relating to clients’ requirements. 

II. DUTIES & RESPONSIBILITIES
 
  • Client Relationship: Manage clients as the main point of contact ensuring effective briefings, seamless operations, and time management. 
  • Maintain positive internal and external relationships to deliver objectives and milestones according to project timeline.
  • Engage with clients and continue ongoing relationship development. 
  • Participate in the idea generation both internally and externally.  
  • Record keeping and archive all clients briefings and materials and generate periodic reports. 
  • Make sure that all materials/projects are met within both standards and budget. 
  • Be presentable in all manners for any adhoc or scheduled meetings. 
  • Present all materials including but not limited to creative, digital, PR, events, media to clients for approval and feedback.
  • Address any issues, delays and feedback from clients to the concerned department.
  • Utilize research and data analysis to gain deep insights into client’s consumer behaviour and preferences, Be inline with concerned departments to deliver objectives.

III. EXPRERIENCE, EDUCATION & COMPETENCIES REQUIREMENT

  • Graduate Level Qualification in Marketing, Business or related discipline.
  • A minimum of 1-2+ years’ experience working in an agency environment at Account Executive Level.
  • Excellent presentation, communication, and negotiation skills, with experience liaising with clients 
  • Excellent organizational and time management skills with strong attention to detail.
  • Management reporting experience essential.
  • Confident leading and participating in presentations to clients.
Experience in working professionally with Word, Excel and PowerPoint
 

STRATEGIC PLANNING DIRECTOR

Role Overview:

 

9Yards Communications is actively seeking a distinguished UK national to join our team as the Strategic Planning Director, based in our London office. This vital role is designed for a seasoned strategist who embodies excellence and innovation in the advertising industry. The Strategic Planning Director will be instrumental in driving the agency’s strategic planning and account planning frameworks in the UK and, offering a robust connection between our London operations and our dynamic team in Abu Dhabi.

The successful candidate will be charged with the development and implementation of forward- thinking strategies that not only resonate on a global scale but also tailor to the nuanced needs of diverse markets. This role demands a leader who has not only contributed to but has also redefined the standards of advertising strategy within the industry. The ideal candidate will have a storied history of creating groundbreaking campaigns that have garnered industry-wide recognition, such as Advertising Effie’s and Creative Planning Awards, demonstrating an unparalleled ability to merge creativity with strategic insights. As 9Yards Communications looks to amplify its presence and influence both in the UK and globally, the Strategic Planning Director will play a critical role in setting the strategic direction for the agency. This position will not only support the high-caliber team in Abu Dhabi but is also poised to eventually spearhead all strategic planning activities within the UK office. This leadership role is designed to transcend traditional boundaries, pushing the limits of what is possible in advertising by harnessing innovative approaches and strategic thought leadership.

The Strategic Planning Director will ensure that our strategies are not only reactive to the current landscape but are also proactively setting trends and establishing best practices within the industry. This is a role for a visionary, one who sees beyond the horizon and can lead a team to new heights of strategic excellence, ensuring that 9Yards Communications remains at the forefront of the advertising world in the UK and Europe thereon. The envisioned candidate will be reporting into the Chief Strategy Officer who will be based out of the Middle East.

 

 

Key Responsibilities:

 

Strategic Leadership:

  • Innovative Strategic Methodologies:
    • Develop, enhance, and refine innovative strategic planning methodologies to establish new industry benchmarks for advertising effectiveness. This involves crafting advanced, insights-driven approaches that integrate both traditional and digital media landscapes.
    • Drive the adoption of cutting-edge tools and analytical techniques to enhance the depth and applicability of strategic insights, ensuring that 9Yards Communications leads in transformative advertising solutions.
  • Client Strategy Oversight:
    • Take charge of strategic oversight across a broad spectrum of client portfolios, ensuring that strategies are intricately aligned with each client's unique business
 

goals and the evolving market dynamics. This requires a deep understanding of diverse industries and the ability to anticipate market trends.

 

    • Work closely with client leads to delve into their business models, competitive environments, and target markets to devise bespoke strategic initiatives that propel brand growth and market penetration

 

  • Collaboration with Leadership for Strategic Expansion:
    • Collaborate intensively with the agency’s senior leadership to continuously assess and enhance the strategic offerings of 9Yards Communications. This includes identifying potential service expansions that capitalize on emerging market opportunities and technological advancements.
    • Act as a strategic advisor to the agency’s executive team, providing insights that drive decision-making regarding agency growth, service diversification, and resource allocation.
    • Lead strategic sessions that foster a culture of innovation and agility within the agency, ensuring that all strategic efforts are coherent and synchronized with the agency’s long- term vision and immediate business objectives.

 

Client Strategy Development:

  • Insight-Driven Brand Strategy Formulation:
    • Conduct comprehensive analyses of client industries, market trends, and consumer behaviors to develop deep, actionable insights. Utilize a variety of sources, including market research, competitive analysis, and consumer feedback, to build a holistic understanding of the market landscape.
    • Develop robust brand strategies that are tailored to the unique needs and aspirations of each client. This involves creating detailed customer profiles, market positioning statements, and long-term growth plans that resonate with target audiences globally.
  • Strategic Planning and Execution:
    • Translate complex market data and insights into clear, executable strategic plans that drive tangible business results for clients. Leverage advanced analytics and modeling tools to predict market trends and consumer responses, ensuring strategies are both proactive and reactive to market dynamics.
    • Utilize a history of developing award-winning campaigns to guide strategic decisions, ensuring that each campaign is grounded in solid research and is capable of achieving high impact and recognition in the industry.
  • Creative Brief Development:
    • Craft comprehensive and inspiring creative briefs that serve as the foundation for innovative advertising solutions. These briefs should clearly articulate the campaign objectives, target audience, desired messaging, and creative considerations necessary to guide the creative team effectively.
    • Ensure that all strategic briefs stimulate creativity while adhering to client’s brand values and market objectives, fostering an environment where innovative ideas flourish and lead to successful campaign outcomes.
    • Collaborate closely with creative directors and teams to ensure that the strategic vision is seamlessly integrated into the creative execution, maintaining a consistent brand voice and maximizing the impact of each campaign.
 

Research and Insights:

  • Comprehensive Research Initiatives:
    • Direct and oversee a wide range of research initiatives tailored to each client's specific needs and objectives. Utilize a blend of qualitative methods, such as focus groups and in- depth interviews, alongside quantitative approaches, including surveys and data analytics, to gather a rich tapestry of insights.
    • Develop a research agenda that not only assesses current market conditions but anticipates future trends. This involves regular environmental scanning, consumer behavior studies, and competitor analyses to ensure our strategies are built on the most current and comprehensive data available.
  • Global Trend Analysis and Application:
    • Maintain a proactive stance in identifying and analyzing global trends that could impact the advertising industry. This includes technological advancements, shifts in consumer behavior, changes in media consumption, and evolving regulatory landscapes.
    • Translate these insights into actionable strategies by incorporating cutting-edge trends into campaign planning and execution. Ensure that our strategic recommendations help clients stay ahead of the curve, leveraging innovations such as AI-driven analytics, programmatic advertising, and immersive digital experiences.
  • Advanced Analytical Applications:
    • Employ advanced analytical tools and techniques to delve deeper into data, uncovering patterns and insights that might be overlooked by traditional analysis. This could involve predictive analytics, sentiment analysis, and machine learning models to forecast consumer behavior and campaign outcomes.
    • Use these insights to craft highly targeted and personalized marketing strategies that effectively address specific client challenges and exploit market opportunities. The goal is to not only solve existing problems but to identify and capitalize on unseen opportunities, providing our clients with a significant competitive advantage.
  • Insight-Driven Strategy Development:
    • Ensure that all insights and data collected are translated into strategic actions that drive real business outcomes. This involves synthesizing complex data into clear, actionable strategies that can be communicated across the agency and to clients in a coherent and compelling manner.
    • Foster a culture of data-driven decision-making within the strategic planning team, encouraging continuous learning and adaptation based on new insights and feedback from ongoing campaigns.

Team Management and Mentorship:

  • Cultivating a High-Performance Team:
    • Actively build and manage a diverse team of strategic planners, ensuring they possess a mix of skills that align with both the current and future needs of the agency. Prioritize the recruitment and retention of top talent, focusing on individuals who demonstrate both strategic acumen and creative thinking.
    • Develop a structured mentorship program within the strategic planning department to foster a culture of continuous learning and professional growth. This program should include regular training sessions, workshops, and guest lectures from industry leaders to inspire and educate the team on the latest trends and techniques in advertising.
  • Fostering Innovation and Continuous Improvement:
    • Encourage a culture of innovation within the team by implementing regular 'hackathons' or creative sessions that allow team members to explore new ideas and
 

strategies outside the constraints of client briefs. These sessions should be designed to spur creativity and the development of new approaches that could be tested in the market.

    • Set up a system for continuous feedback and improvement, where strategic plans and campaigns are regularly reviewed and critiqued by peers and senior leadership. Use these insights to refine processes and outputs, ensuring the agency remains at the cutting edge of advertising effectiveness.
  • Promoting Cross-Functional Collaboration:
    • Enhance collaboration across different departments by establishing integrated project teams that include members from creative, account management, media buying, and analytics. This interdisciplinary approach ensures that strategic plans are holistic and fully informed by various perspectives within the agency.
    • Facilitate regular cross-departmental meetings and workshops to align on client goals, share insights, and collectively troubleshoot challenges. These interactions not only improve the effectiveness of campaigns but also enhance team cohesion and mutual understanding across the agency.
  • Leadership Development and Succession Planning:
    • Identify potential future leaders within the team and provide them with targeted development opportunities, such as leading pilot projects, attending leadership training programs, and shadowing senior executives. This focus on leadership development ensures the agency cultivates a strong pipeline of talent ready to take on higher roles.
    • Implement a formal succession planning process that identifies key roles within the strategic planning team and outlines clear career paths for high-potential employees. This plan should be regularly reviewed and updated to reflect changes in the agency’s strategic direction and personnel.

New Business and Growth:

  • Strategic Development for New Business Initiatives:
    • Spearhead the identification and pursuit of new business opportunities by analyzing market trends, identifying gaps in the market, and assessing the competitive landscape. Develop a strategic roadmap for entering new markets or launching new services that align with the agency’s core strengths and market demand.
    • Leverage the director's proven track record in winning pitches to craft compelling, data- driven proposals that clearly demonstrate the agency’s value proposition. This includes developing unique selling points (USPs) that differentiate the agency from competitors, supported by case studies and testimonials from past successful campaigns.
  • Optimizing Pitch Processes:
    • Refine the agency’s pitch process to ensure efficiency and effectiveness. Introduce standardized tools and templates for pitch presentations, briefs, and proposals that ensure consistency and high quality across all new business efforts.
    • Conduct post-pitch reviews to gather insights and feedback from both clients and internal teams. Use this feedback to continually improve pitch strategies and tactics, increasing the agency’s win rate and enhancing its reputation in the advertising community.
  • Client Relationship Expansion:
    • Implement a client development strategy that focuses on deepening relationships with existing clients. Identify opportunities for upselling and cross-selling services that provide additional value to clients and increase agency revenue.
 
    • Establish regular communication channels with key clients to understand their evolving needs and challenges. Use this insight to propose innovative solutions and adjustments to existing campaigns, ensuring that the agency remains an indispensable partner.
  • Industry Thought Leadership:
    • Position the director and other senior agency leaders as thought leaders in the advertising industry by securing speaking opportunities at industry conferences, contributing articles to major industry publications, and participating in panel discussions.
    • Develop a content strategy that highlights the agency’s expertise and unique approaches to advertising challenges. This should include white papers, case studies, blog posts, and social media content that showcase the agency’s thought leadership and innovative solutions.
  • Networking and Industry Engagement:
    • Foster a culture of networking within the agency, encouraging team members at all levels to engage with peers, potential clients, and industry influencers. Provide training and resources to help team members effectively network and represent the agency in various forums.
    • Organize and host industry events that bring together thought leaders, potential clients, and media representatives to discuss current trends and challenges in advertising. These events not only enhance the agency’s profile but also provide valuable networking opportunities that can lead to new business.

Performance and Effectiveness:

  • Implementation of Performance Metrics:
    • Develop and implement a comprehensive set of performance metrics tailored to evaluate the effectiveness of advertising campaigns and strategic initiatives across various media platforms. These metrics should include both quantitative data (e.g., conversion rates, ROI, reach, and impressions) and qualitative feedback (e.g., customer satisfaction and brand perception).
    • Create a dashboard or reporting system that consolidates these metrics into an accessible format, allowing for real-time monitoring and rapid response to emerging trends or issues. This system should be capable of segmenting data by client, campaign, and platform to provide specific insights that guide future strategies.
  • Executive Communication:
    • Master the art of distilling complex strategic plans and data analytics into clear, concise presentations tailored for C-level executives and stakeholders. Focus on highlighting key insights, actionable recommendations, and the strategic rationale behind proposed initiatives.
    • Schedule regular strategy review sessions with executive teams and key stakeholders to discuss campaign performance, strategic alignment, and future directions. Use these meetings to foster a transparent communication environment and engage leadership in strategic decision-making.

 

  • Leadership in Strategic Excellence:
    • Establish a center of excellence within the agency focused on continuously advancing strategic planning methodologies and advertising techniques. This initiative should include workshops, training sessions, and a resource library that keeps the team updated on the latest tools, trends, and case studies.
    • Encourage a culture of innovation by hosting regular brainstorming sessions that invite team members from various departments to contribute ideas on how to
 

improve campaign effectiveness and client satisfaction. Implement a system to test and evaluate these ideas in controlled environments.

  • Continuous Improvement and Innovation:
    • Implement a structured process for continuous improvement based on feedback from performance metrics and stakeholder reviews. This process should focus on refining strategies, optimizing budget allocations, and enhancing campaign designs to maximize effectiveness.
    • Lead the exploration and adoption of emerging technologies and platforms that could enhance the agency's advertising capabilities. Examples might include artificial intelligence for predictive analytics, augmented reality for immersive ads, or advanced programmatic advertising platforms.
  • Benchmarking and Industry Standards:
    • Regularly benchmark the agency’s performance against industry standards and top competitors. Identify gaps and opportunities for improvement by analyzing these benchmarks and developing strategies to address them.
    • Stay engaged with industry associations and participate in standard-setting initiatives to ensure that the agency not only meets but exceeds industry norms in strategic planning and campaign effectiveness.

 

Qualifications:

 

Experience:

  • Strategic Planning Expertise:
    • Require over 10 years of strategic planning experience within a top-tier advertising agency, demonstrating a robust ability to develop and execute strategies that drive significant client growth and brand visibility.
    • Proven track record of designing and leading strategies that have garnered recognition in the form of advertising effectiveness awards such as the Advertising Effies, Cannes Lions, or similar accolades.
    • Should have a history of significant involvement in campaigns that have achieved international acclaim, showcasing innovative thinking and effective execution that meets or exceeds client objectives.
  • Leadership and Team Development:
    • Demonstrated capability to lead and inspire a team of strategic planners and creatives, fostering an environment of creativity and accountability.
    • Experience in mentoring junior strategists and planners, providing guidance and support that enhances their professional growth and aligns with agency goals.
    • Must have managed cross-functional teams and successfully navigated team dynamics to ensure seamless collaboration and optimal output.

 

 

 

 

Skills and Knowledge:

 

  • Analytical and Strategic Proficiency:
    • Exceptional analytical skills are essential, with a demonstrated ability to utilize both qualitative and quantitative data to inform strategic decisions.
 
    • Expertise in consumer behavior analysis, competitive landscape assessment, and market entry strategies, employing a range of tools and methodologies to derive actionable insights.
    • Should possess a deep understanding of segmentation, positioning, and targeting that enables the creation of tailored strategies to meet diverse market and client needs.
  • Global Market Insight:
    • Comprehensive knowledge of global market trends and consumer behaviors, with the ability to adapt strategies based on changing dynamics and new opportunities.
    • Should be well-versed in international marketing, understanding cultural nuances that affect consumer behavior and campaign effectiveness across different regions.
  • Communication and Presentation Skills:
    • Proficiency in articulating complex strategies and insights in a clear and compelling manner is crucial. This includes the ability to craft engaging presentations that can influence and inspire both internal teams and external clients.
    • Must be skilled in storytelling, with the ability to weave analytical data into narratives that resonate with diverse audiences, including C-suite executives and major stakeholders.

 

Personal Attributes:

 

  • Visionary Leadership:
    • The ideal candidate will possess a well-documented history of visionary leadership within the advertising industry, evidenced by receiving prestigious industry awards and accolades. This attribute is crucial as it reflects the ability to not only foresee and set trends but also to innovate and push boundaries within strategic advertising practices.
    • As a thought leader, the individual should demonstrate an exceptional strategic acumen, with a knack for anticipating market shifts and effectively guiding clients through complex brand challenges to achieve significant business impact.
  • Collaborative Excellence:
    • Highly adept at fostering teamwork and collaboration across diverse cultural and professional backgrounds, essential for managing our dynamic teams in the UK and supporting operations in Abu Dhabi. This involves mediating and integrating different perspectives into a cohesive strategy that aligns with client goals and agency standards.
    • Proven experience in leading cross-functional teams, ensuring seamless integration of strategic planning with creative execution, and media operations, thereby enhancing campaign cohesiveness and effectiveness.
  • Resilience and Adaptability:
    • Demonstrated resilience in managing high-stakes projects in a fast-paced, ever- evolving advertising environment. The ability to remain focused and deliver under pressure is paramount, ensuring deadlines are met without compromising on the quality of strategic output.
    • Adaptability to shift gears between various client demands and market conditions, adeptly handling unexpected challenges and turning potential obstacles into strategic opportunities for growth and innovation.
    • High-Pressure Proficiency: Demonstrated resilience in navigating high-stakes, fast- paced environments is essential. The candidate must manage tight deadlines and complex challenges without compromising strategic integrity and output quality.
 
    • Dynamic Adaptability: The ability to quickly adapt strategies in response to market feedback and operational challenges is crucial. This includes pivoting campaign directions or strategy adjustments to align with new insights or unexpected market conditions, ensuring the agency remains agile and responsive.

 

Education:

 

  • Fundamental Requirements:
    • A Bachelor’s degree in Marketing, Communications, Business Administration, or a closely related field is required. This foundational education must equip the candidate with a broad understanding of marketing principles, consumer psychology, and business strategies.
  • Advanced Academic Credentials:
    • A Master’s degree or other relevant advanced qualifications are highly preferred, enhancing the candidate’s strategic depth and understanding of complex market dynamics. Advanced education typically provides a more profound theoretical and practical grasp of strategic complexities in global markets.
  • Professional Certifications:
    • Professional certifications from recognized bodies such as the Account Planning Group (APG), Institute of Practitioners in Advertising (IPA), or similar strategic planning and marketing associations are highly advantageous. These certifications are indicative of a commitment to professional development and a deep understanding of current best practices in strategic planning.

 

Additional Considerations:

    • Continuous education and professional development are encouraged, ensuring the candidate remains at the forefront of industry innovations and adapts to new strategic planning tools and methodologies. Participation in ongoing training and workshops is considered an asset, demonstrating a commitment to maintaining high standards of strategic excellence.
    • Team Synergy: Proven competency in fostering a collaborative work environment is critical. The director should enhance synergy across various departments, including creative, media, and account management, to ensure strategic plans are effectively executed and meet collective business objectives.

Strategic Planning Manager

Role Overview:

9Yards Communications is in search of a highly skilled and experienced Strategic Planning Manager to join our London office. This key position is instrumental in executing the agency's strategic vision and supporting the Strategic Planning Director in advancing our strategic goals. The Strategic Planning Manager will be responsible for managing a Strategic Planner and leading the development of compelling advertising strategies that align with client objectives and adapt to evolving market trends.

In this role, you will leverage your strategic expertise to drive the creation of innovative solutions that address complex client challenges and capitalize on emerging opportunities. Your contributions will be essential in ensuring that our strategies not only meet but exceed client expectations, reinforcing 9Yards Communications' position as a leader in the advertising industry.

Key Responsibilities:

  • Strategic Execution and Leadership: Partner with the Strategic Planning Director to develop and implement strategic plans that align with both client needs and agency goals. Lead the execution of these strategies, ensuring they are effectively translated into actionable, high-impact campaigns.

  • Client Management and Engagement: Act as the primary point of contact for key client accounts, managing relationships and ensuring that strategic plans are tailored to client objectives. Provide strategic guidance and insights to clients, addressing their needs and enhancing their satisfaction with our services.
  • Team Oversight and Mentorship: Supervise and mentor the Strategic Planner, providing direction and support to ensure the successful execution of strategic projects. Foster a collaborative environment that encourages professional growth and innovation within the team.
  • Research and Analysis: Direct and oversee research initiatives to gather valuable market insights and consumer data. Utilize this information to inform strategy development, ensuring that our plans are grounded in solid evidence and address current market dynamics.
  • Strategic Planning Development: Lead the creation of strategic briefs and proposals, ensuring they are insightful, data-driven, and aligned with client goals. Collaborate with cross-functional teams to ensure cohesive strategy implementation.
  • Performance Monitoring: Establish and track performance metrics to assess the effectiveness of strategies and campaigns. Use these insights to refine approaches and drive continuous improvement in our strategic offerings.
  • Business Development: Contribute to new business pitches and strategic initiatives, leveraging your expertise to support the acquisition of new clients and the expansion of existing relationships. Engage in industry thought leadership to enhance the agency’s profile and attract new opportunities.

Strategic Development and Execution:

  • Collaborative Strategy Formulation: Work in close partnership with the Strategic Planning Director to craft and refine strategic plans that drive client success and meet business ob Engage in strategic discussions to align on key priorities, ensuring that proposed strategies are innovative, actionable, and aligned with the agency’s vision.

  • Comprehensive Market Research: Lead thorough market research initiatives to gather in-depth insights into industry trends, competitive landscapes, and consumer behaviors. Utilize a variety of research methods, including qualitative and quantitative techniques, to build a robust understanding of market dynamics and emerging opportunities.
  • Data-Driven Strategy Creation: Analyze market research data and client information to inform the development of strategic plans. Employ advanced analytical tools and methodologies to translate complex data into clear, actionable strategies that address client challenges and capitalize on market potential.
  • Client Needs Assessment: Engage with clients to thoroughly understand their objectives, challenges, and expectations. Translate these insights into strategic plans that not only meet but exceed client expectations, ensuring that all strategies are tailored to their specific needs and aligned with their business goals.
  • Strategic Plan Implementation: Oversee the execution of strategic plans, coordinating with internal teams and clients to ensure seamless implementation. Monitor progress and make adjustments as necessary to ensure that strategies are effectively driving desired outcomes.
  • Innovative Solution Development: Foster a culture of creativity and innovation in strategy development. Encourage the exploration of new ideas and approaches, ensuring that the strategies developed are cutting-edge and reflective of the latest industry trends and consumer preferences.
  • Alignment with Agency Objectives: Ensure that all strategic plans are in alignment with the overarching goals and objectives of 9Yards Communications. Maintain a focus on delivering strategies that not only achieve client success but also contribute to the agency’s growth and competitive positioning in the market. Client and Project Management:
  • Strategic Brief and Proposal Development: Take the lead in crafting detailed and impactful strategic briefs and proposals. Ensure these documents are insightful, data-driven, and specifically tailored to address client requirements and objectives. Utilize your expertise to develop compelling narratives and strategic recommendations that resonate with clients and set the foundation for successful campaigns.
  • Account Oversight: Manage and oversee a diverse portfolio of client accounts, ensuring that all strategic plans are implemented effectively. Collaborate closely with the Strategic Planning Director to monitor project progress, address any issues that arise, and ensure that all deliverables meet or exceed client expectations. Maintain a proactive approach to account management, anticipating client needs and adapting strategies as necessary.
  • Client Relationship Building: Establish and nurture strong, long-term relationships with clients. Serve as a trusted advisor, providing expert guidance and strategic support to help clients achieve their business goals. Engage with clients regularly to review strategy performance, discuss new opportunities, and ensure ongoing satisfaction with the agency’s services.
  • Cross-Functional Coordination: Work closely with internal teams, including creative, media, and analytics, to ensure that strategic plans are effectively executed. Facilitate communication and collaboration across departments to ensure that all aspects of the strategy are aligned and that projects are delivered on time and within budget.
  • Client Feedback Integration: Actively seek and incorporate client feedback into strategic planning and execution. Use insights from client interactions to refine strategies, enhance campaign effectiveness, and continuously improve the agency’s service offerings.
  • Performance Monitoring and Reporting: Track and analyze the performance of strategic initiatives, providing regular updates and reports to clients and internal stakeholders. Use data and insights to assess the impact of strategies, identify areas for improvement, and make data- driven recommendations for future actions.
  • Strategic Guidance and Support: Offer expert strategic guidance and support to clients throughout the project lifecycle. Provide actionable recommendations and solutions that address client challenges and capitalize on opportunities, ensuring that 9Yards Communications is positioned as a valuable partner in their success.

Research and Insights:

  • Research Direction and Management: Lead and oversee comprehensive research initiatives to collect and analyze both qualitative and quantitative data. Design and implement research methodologies that yield actionable insights and drive strategic decision-making. Ensure research efforts are aligned with the strategic goals of the agency and client objectives, and effectively translate data into meaningful strategic recommendations.

  • Industry and Market Awareness: Maintain a deep understanding of industry trends, market dynamics, and emerging developments. Regularly review and analyze industry reports, competitor activities, and market shifts to ensure strategies are informed by the latest insights. Apply this knowledge to adjust and refine strategic plans, ensuring that 9Yards Communications remains at the forefront of advertising innovation and maintains a competitive advantage.
  • Advanced Analytical Tools Utilization: Leverage advanced analytical tools and techniques to extract valuable insights from complex data sets. Utilize software and methodologies such as predictive analytics, data visualization, and statistical analysis to uncover trends, patterns, and opportunities. Ensure that insights derived from these tools are actionable and effectively integrated into strategic planning and campaign development.
  • Insight Integration: Translate research findings into strategic recommendations that address client challenges and seize market opportunities. Work closely with the Strategic Planning Director and other internal teams to incorporate insights into strategic briefs, campaign strategies, and client presentations. Ensure that insights are not only relevant but also practical and actionable, leading to enhanced strategic outcomes.
  • Trend Monitoring: Establish a system for ongoing trend monitoring to keep abreast of changes in consumer behavior, technological advancements, and industry innovations. Regularly update the team and clients on relevant trends and how they impact strategic planning. Use this information to proactively adjust strategies and maintain alignment with current and future market conditions.
  • Insight Communication: Communicate research findings and insights effectively to clients and internal stakeholders. Present data in a clear and compelling manner, using visual aids and narratives that make complex information accessible. Ensure that insights are contextualized and linked to strategic recommendations, facilitating informed decision-making and demonstrating the value of research efforts.
  • Continuous Improvement: Foster a culture of continuous improvement by regularly evaluating the effectiveness of research methodologies and analytical tools. Seek feedback from clients and team members to refine research practices and enhance the quality of insights. Stay updated on advancements in research and analytics to continually enhance the agency’s capabilities.

 

Team Leadership and Development:

  • Supervision and Mentorship: Lead and manage the Strategic Planner by providing clear direction, constructive feedback, and ongoing support. Monitor the quality of their work to ensure it meets the highest standards and aligns with strategic objectives. Offer guidance on project execution,

strategic thinking, and problem-solving to foster their professional growth and enhance their contributions to the team.

  • Performance Management: Conduct regular performance reviews and one-on-one meetings with the Strategic Planner to assess their progress, set goals, and address any challenges. Develop and implement performance improvement plans when necessary, and recognize and reward exceptional work to maintain motivation and commitment.
  • Fostering Collaboration: Create and maintain a collaborative team environment where open communication and knowledge sharing are encouraged. Facilitate regular team meetings, brainstorming sessions, and workshops to promote idea exchange and collective problem-solving. Ensure that the team works cohesively towards common goals, leveraging each member's strengths and expertise.
  • Encouraging Innovation: Promote a culture of innovation by encouraging team members to explore new ideas, methodologies, and approaches. Support initiatives that drive creative solutions and improvements in strategic planning processes. Recognize and implement innovative practices that enhance the team’s capabilities and contribute to the agency’s success.
  • Training and Development: Collaborate with the Strategic Planning Director to identify training needs and development opportunities for the team. Facilitate access to relevant training programs, workshops, and industry conferences that enhance skills and knowledge. Encourage continuous learning and professional development to ensure the team stays current with industry trends and best practices.
  • Career Development: Work with team members to outline clear career development paths and opportunities for advancement within the agency. Provide guidance on skill development, certifications, and professional goals. Support and mentor team members in their career aspirations and create opportunities for growth within the organization.
  • Conflict Resolution: Address and resolve any interpersonal conflicts or issues within the team in a timely and constructive manner. Foster a positive and respectful work environment where all team members feel valued and heard. Implement strategies to manage team dynamics and ensure that conflicts do not impede the team's performance or morale.
  • Resource Management: Ensure that the Strategic Planner has the necessary resources and tools to perform their role effectively. Manage workloads and allocate tasks efficiently to balance team capacity and project demands. Monitor resource usage and adjust as needed to maintain optimal team performance and project outcomes.
  • Team Building: Organize team-building activities and initiatives that strengthen relationships and enhance team cohesion. Encourage collaboration beyond work projects through social events and team-building exercises that foster a strong sense of camaraderie and shared purpose.

 

New Business and Growth:

  • Strategic Development of New Business Pitches:

    • Pitch Preparation: Collaborate closely with the Strategic Planning Director to craft compelling and strategically sound pitches for new business opportunities. Leverage deep industry knowledge and insights to develop persuasive proposals that address client needs and highlight the agency's strengths.
    • Client Acquisition: Utilize a thorough understanding of market trends, client challenges, and competitive dynamics to identify and target potential clients. Contribute innovative ideas and strategic solutions that resonate with prospective clients and demonstrate the agency’s value proposition.
    • Proposal Presentation: Take an active role in presenting new business pitches to potential clients, articulating the strategic rationale behind proposed plans. Employ advanced

presentation skills to engage and influence decision-makers, effectively communicating the agency’s strategic vision and expertise.

 

 

  • Thought Leadership and Industry Engagement:
    • Thought Leadership Activities: Engage in and contribute to thought leadership initiatives that position the agency as an industry leader. Write articles, white papers, and blog posts on relevant topics, sharing insights and showcasing the agency’s strategic thinking.
    • Industry Events: Represent the agency at industry conferences, seminars, and networking events. Participate in panel discussions, workshops, and other speaking engagements to enhance the agency’s profile and establish connections with industry peers and potential clients.
    • Market Visibility: Monitor and analyze industry trends and developments to stay ahead of market shifts. Apply this knowledge to enhance the agency’s strategic positioning and visibility within the market, ensuring that the agency remains at the forefront of industry advancements.
  • Client Relationship Building:
    • Network Expansion: Actively build and maintain relationships with key industry stakeholders, including potential clients, partners, and influencers. Attend networking events and engage in professional organizations to expand the agency’s network and create new business opportunities.
    • Client Retention: Work closely with existing clients to ensure satisfaction and identify opportunities for further collaboration. Foster strong relationships through exceptional service, proactive communication, and a deep understanding of client needs.
  • Market Intelligence and Strategy:
    • Competitive Analysis: Conduct thorough analyses of competitors and market trends to identify opportunities for growth and differentiation. Use competitive intelligence to inform strategic decisions and refine the agency’s approach to new business development.
    • Opportunity Identification: Identify and evaluate new business opportunities, including emerging markets, industry trends, and potential strategic partnerships. Develop strategies to capitalize on these opportunities and drive the agency’s growth.
  • Growth Strategy Implementation:
    • Strategic Planning: Collaborate with the Strategic Planning Director to develop and implement growth strategies that align with the agency’s overall goals. Set measurable objectives, track progress, and adjust strategies as needed to ensure successful execution.
    • Resource Allocation: Coordinate with internal teams to allocate resources effectively for new business development efforts. Ensure that the agency’s capabilities and expertise are leveraged to maximize the success of new business initiatives.
  • Performance Metrics:
    • Success Measurement: Develop and monitor key performance indicators (KPIs) to assess the effectiveness of new business and growth strategies. Regularly review performance data to identify areas for improvement and ensure that goals are being met.

Performance and Effectiveness:

  • Performance Metrics Implementation and Monitoring:

    • Metric Development: Design and implement comprehensive performance metrics that accurately evaluate the effectiveness of strategic plans and advertising campaigns. Ensure metrics align with client objectives, campaign goals, and overall business targets.
    • Data Analysis: Regularly analyze performance data to assess the impact of strategic initiatives and identify areas for improvement. Use advanced analytical tools and techniques to measure key performance indicators (KPIs) and track progress against set benchmarks.
    • Reporting: Develop and deliver detailed performance reports that highlight successes, challenges, and actionable insights. Ensure reports are tailored to the needs of clients and internal stakeholders, providing clear and concise information that supports decision- making.
  • Communication of Strategies and Insights:
    • Client Communication: Clearly articulate strategic plans, insights, and recommendations to clients, ensuring they understand the rationale behind proposed strategies and the expected outcomes. Foster open and transparent communication to build strong client relationships and manage expectations effectively.
    • Internal Coordination: Facilitate effective communication of strategies and campaign

details within the agency. Collaborate with internal teams to ensure everyone is aligned with strategic objectives and working towards common goals. Provide guidance and support to team members to ensure successful project execution.

    • Feedback Integration: Actively seek and incorporate feedback from clients and internal teams to refine strategies and enhance campaign effectiveness. Use feedback to make informed adjustments and improvements, ensuring that strategies remain relevant and impactful.
  • Driving a Culture of Strategic Excellence:
    • Continuous Improvement: Promote a culture of continuous improvement by regularly reviewing and optimizing strategic processes. Identify best practices, streamline workflows, and implement enhancements to drive greater efficiency and effectiveness.
    • Innovation Encouragement: Encourage innovative thinking and problem-solving within the team. Foster an environment where creative ideas and new approaches are welcomed and explored, contributing to the development of cutting-edge strategies.
    • Training and Development: Support the professional growth of team members by identifying training needs and providing opportunities for skill development. Facilitate knowledge sharing and mentoring to build a high-performing team capable of delivering exceptional results.
  • Strategic Excellence and Results Delivery:
    • Benchmarking: Regularly benchmark performance against industry standards and competitor practices. Use these insights to set high standards for strategic planning and ensure the agency remains competitive and effective.
    • Outcome Focus: Maintain a strong focus on achieving superior results and delivering measurable value for clients. Set clear objectives, track progress, and ensure that strategies are adapted as needed to achieve desired outcomes.
    • Recognition and Rewards: Recognize and celebrate successes and exceptional performance within the team. Implement reward mechanisms to motivate and acknowledge contributions that drive strategic excellence and business success.

Qualifications:

Experience:

  • Strategic Planning Expertise:
    • Years of Experience: A minimum of 5-7 years of progressive experience in strategic planning within the advertising industry. Demonstrated success in developing and executing advertising strategies that have achieved measurable results and received industry recognition.
    • Proven Track Record: A history of crafting and implementing successful strategic plans across various client accounts and campaigns. Experience in driving significant business outcomes through innovative and data-driven approaches.
  • Client and Project Management:
    • Client Account Management: Substantial experience in managing multiple client accounts, including leading strategic projects from inception through execution. Proven ability to build and maintain strong client relationships, ensuring high levels of satisfaction and successful delivery of strategic initiatives.
    • Multinational Environment Experience: Experience working within a multinational agency environment is preferred. Familiarity with managing complex projects across diverse markets and navigating the challenges associated with global client needs and expectations.
  • Team Leadership and Development:
    • Mentoring Experience: Demonstrated experience in mentoring and supervising junior team members. Proven ability to provide guidance, support, and professional development to help team members achieve their full potential and contribute effectively to strategic goals.

Skills and Knowledge:

  • Market Research and Consumer Insights:

    • Market Research Proficiency: Deep understanding of market research techniques, consumer behavior analysis, and strategic planning methodologies. Ability to leverage research insights to inform and refine strategic plans, ensuring they are based on robust data and trends.
    • Data Analysis: Expertise in analyzing complex data sets and translating findings into actionable strategies. Skilled in using advanced analytical tools to derive insights that drive strategic decision-making and campaign effectiveness.
  • Strategic Communication:
    • Presentation Skills: Excellent presentation skills with the ability to clearly and persuasively convey complex strategies and insights to clients and internal stakeholders. Experience in creating and delivering high-impact presentations that engage and influence decision- makers.
    • Communication Abilities: Strong written and verbal communication skills. Capable of articulating strategic concepts and recommendations effectively, facilitating productive discussions, and ensuring alignment with client expectations and agency goals.
  • Strategic Planning Methodologies:
    • Strategic Acumen: Comprehensive knowledge of strategic planning methodologies, including best practices for developing and executing advertising strategies. Ability to apply these methodologies to address client challenges, seize opportunities, and achieve strategic objectives.
    • Innovative Thinking: Demonstrated ability to think creatively and strategically, developing innovative solutions that set the agency apart and drive competitive advantage. Proven track record of applying strategic thinking to solve complex problems and deliver exceptional results.

 

Education:

  • Bachelor’s Degree:

    • Required Field: A Bachelor’s degree in Marketing, Communications, Business Administration, or a closely related field is required. This educational background provides a solid foundation in key principles of strategic planning, marketing strategies, and business management, essential for the role of Strategic Planning Manager.
  • Master’s Degree or Advanced Qualifications:
    • Preferred: A Master’s degree in Marketing, Communications, Business Administration, or a related discipline is preferred. Advanced qualifications demonstrate a deeper level of expertise and knowledge in strategic planning and business strategy, aligning with the complex demands of the role.
    • Relevant Advanced Qualifications: Additional advanced qualifications, such as an MBA or specialized master’s programs in strategic management or data analytics, are highly desirable. These credentials reflect a commitment to continued professional development and an enhanced ability to contribute to high-level strategic initiatives.

Key Performance Indicators (KPIs) Strategic

Plan Effectiveness:

    • KPI: Percentage of strategic plans meeting or exceeding client goals.
    • Measurement: Evaluate the success of strategic plans based on client satisfaction, achievement of predefined objectives, and overall impact on the client’s business metrics (e.g., market share growth, ROI).
    • Target: Achieve a 90% success rate in strategic plans meeting or exceeding client goals.

Client Satisfaction and Retention:

    • KPI: Client satisfaction score and retention rate.

    • Measurement: Use client feedback surveys, Net Promoter Scores (NPS), and retention metrics to assess satisfaction levels and the likelihood of clients continuing their partnership with the agency.
    • Target: Maintain a client satisfaction score of 8/10 or higher and a retention rate of 85% or above.

Campaign Performance:

    • KPI: Performance of campaigns against key performance indicators (KPIs).

    • Measurement: Track and analyze campaign metrics such as engagement rates, conversion rates, and return on investment (ROI) to determine the effectiveness of implemented strategies.
    • Target: Ensure that 85% of campaigns meet or exceed their performance KPIs.

Strategic Brief Quality:

    • KPI: Quality and impact of strategic briefs.

    • Measurement: Assess the clarity, relevance, and actionable insights of strategic briefs through internal reviews and client feedback.
    • Target: Achieve a 95% positive rating on the quality and impact of strategic briefs from both internal stakeholders and clients.

Research and Insights Utilization:

    • KPI: Integration and application of research and insights.

    • Measurement: Evaluate how effectively research findings and insights are incorporated into strategic plans and decision-making processes.
    • Target: Ensure that 100% of strategic plans are informed by up-to-date and relevant research and insights.

Team Development and Performance:

    • KPI: Development and performance of the Strategic Planner and team.

    • Measurement: Track progress on professional development goals, team performance metrics, and feedback from team members.
    • Target: Achieve a 90% or higher satisfaction rate in team performance reviews and professional development feedback.

New Business Contributions:

    • KPI: Contribution to new business pitches and client acquisition.

    • Measurement: Measure the success of strategic contributions to new business pitches, including the number of pitches won and new clients acquired.
    • Target: Contribute to winning at least 3 new business pitches per year and support the acquisition of a minimum of 2 new clients.

Innovation and Thought Leadership:

    • KPI: Initiatives in thought leadership and innovation.

    • Measurement: Track participation in industry events, publication of thought leadership content, and implementation of innovative strategies.
    • Target: Lead or participate in at least 2 industry events per year and publish a minimum of 1 thought leadership piece per quarter.

Process Efficiency:

    • KPI: Efficiency and effectiveness of strategic planning processes.

    • Measurement: Assess the timeliness, accuracy, and overall efficiency of the strategic planning process, including adherence to project timelines and budgets.
    • Target: Achieve a 95% adherence rate to project timelines and budget allocations, with minimal revisions required.

STRATEGIC PLANNER

Role Overview:

9Yards Communications is on the lookout for a skilled and forward-thinking Strategic Planner to join our London office. This role, reporting directly to the Strategic Planning Manager, is integral to our mission of delivering innovative and data-driven advertising strategies. The Strategic Planner will be instrumental in translating complex data and market insights into actionable plans that align with client objectives and enhance campaign effectiveness.

The Strategic Planner will work closely with the Strategic Planning Manager to support the development of comprehensive strategic plans that drive client success. This involves conducting in-depth research, analyzing market trends, and synthesizing information to craft strategies that resonate with target audiences and achieve measurable results. By collaborating with cross-functional teams and leveraging industry insights, the Strategic Planner will contribute to shaping impactful advertising campaigns and ensuring that our strategies remain relevant and effective in a dynamic market environment.

The role is designed for a proactive and detail-oriented individual who thrives in a fast-paced setting, values creativity and analytical thinking, and is committed to delivering high-quality strategic recommendations that support our clients' business goals and drive the agency’s success.

Key Responsibilities:

Strategic Planning Support:

  • Research and Analysis: Conduct comprehensive research and analysis to provide a solid foundation for strategic planning. This includes gathering and interpreting market data, consumer behavior insights, competitive landscape evaluations, and industry trends. The goal is to generate actionable intelligence that informs strategic decisions and enhances the effectiveness of client campaigns.
  • Strategy Development: Collaborate closely with the Strategic Planning Manager to translate client objectives and market insights into actionable and impactful strategies. This involves synthesizing research findings, identifying key opportunities and challenges, and developing strategic recommendations that align with the client's goals and 9Yards Communications' overarching strategic framework.
  • Strategic Brief Creation: Contribute to the development of strategic briefs that serve as the blueprint for advertising campaigns. This includes articulating clear, data-driven insights and strategic directives that guide the creative and executional processes. Ensure that the briefs are comprehensive, well-structured, and tailored to meet client expectations while driving innovation and effectiveness in campaign development.

Research and Analysis:

  • In-Depth Market Research: Perform thorough market research encompassing both qualitative and quantitative methods to gather comprehensive insights into consumer behavior, market trends, and the competitive landscape. This includes designing and conducting surveys, interviews, focus groups, and analyzing secondary data sources. Aim to understand consumer motivations, preferences, and pain points, as well as identify emerging trends and shifts within the mark
  • Advanced Data Analysis: Employ advanced analytical tools and techniques to process and interpret complex data sets. This involves using software such as Google Analytics, SQL, Tableau, and other data visualization and statistical tools to extract actionable insights. Apply quantitative methods, including statistical analysis and predictive modeling, to provide evidence-based recommendations that drive strategic decision-making and optimize campaign effectiveness.
  • Industry and Technology Trends: Continuously monitor and analyze industry trends, emerging technologies, and shifts in consumer behavior to ensure that strategies are both current and forward-thinking. This includes staying abreast of developments in digital marketing, advertising innovations, and changes in consumer preferences. Use this knowledge to inform strategic planning and ensure that recommendations are relevant, innovative, and capable of leveraging new opportunities for client success.

Client and Project Support:

  • Client Account Management: Actively contribute to managing client accounts by offering insightful strategic recommendations based on research and analysis. Serve as a key point of contact for clients, addressing their needs and concerns promptly and professionally. Collaborate with clients to understand their business objectives, brand positioning, and market challenges, ensuring that strategic recommendations are tailored to their specific goals and deliver maximum value.
  • Execution Oversight: Assist the Strategic Planning Manager in overseeing the implementation of strategic plans across various campaigns. Ensure that the execution of these plans is consistent with client expectations and adheres to the established timelines and budgets. Monitor campaign performance, identify any deviations from the strategy, and work with internal teams to make necessary adjustments to optimize outcomes and meet client objectives.
  • Research Presentation and Recommendations: Prepare and present detailed research findings and strategic recommendations to both clients and internal teams. Develop clear, concise, and visually compelling presentations that effectively communicate complex data and insights. Facilitate discussions that guide clients through strategic recommendations, providing context and rationale for proposed actions. Ensure that all presentations are tailored to the audience, highlighting key insights and actionable strategies to support decision-making and enhance client engagement.

Collaboration and Teamwork:

  • Strategic Collaboration: Partner with the Strategic Planning Manager to develop and refine strategies, ensuring that all planning processes are cohesive and aligned with client objectives. Actively participate in brainstorming sessions and strategy meetings, contributing insights and ideas to enhance the overall strategic approach. Maintain open and effective communication channels with the Strategic Planning Manager to synchronize efforts and achieve shared goals.
  • Cross-Functional Coordination: Work collaboratively with various cross-functional teams, including creative, media, and account management, to ensure the seamless execution of strategies. Engage with these teams to provide strategic guidance and support throughout the campaign lifecycle. Facilitate coordination between different departments to align efforts, address any challenges, and ensure that all aspects of the campaign are integrated and executed as planned.
  • Team Support and Development: Foster a collaborative team environment by actively sharing insights, knowledge, and resources with colleagues. Support team members by offering assistance and guidance to help them achieve their individual and collective objectives. Encourage a culture of teamwork and mutual support, recognizing and celebrating team achievements while working together to overcome obstacles and enhance overall performance.

Performance Monitoring:

  • Campaign Tracking and Analysis: Regularly monitor and evaluate the performance of advertising campaigns against established key performance indicators (KPIs). Utilize performance metrics and analytical tools to assess the effectiveness of campaigns, identifying trends, patterns, and anomalies. Ensure that data is accurately collected and analyzed to provide a clear understanding of campaign performance.
  • Reporting and Presentation: Prepare comprehensive performance reports that detail campaign outcomes, successes, and areas for improvement. Present these findings to the Strategic Planning Manager in a clear and actionable format, highlighting key insights and implications for future strategies. Use data visualizations and concise summaries to effectively communicate complex information to both internal teams and clients.
  • Strategic Refinement: Collaborate with the Strategic Planning Manager to analyze performance data and client feedback, contributing to the refinement and enhancement of strategies. Identify opportunities for optimization and recommend adjustments to improve campaign effectiveness. Engage in iterative strategy development, ensuring that lessons learned from performance data are applied to future campaigns for continuous improvement.

Qualifications:

Experience:

  • Industry Experience: Minimum of 3-5 years of experience in strategic planning or a related role within the advertising industry. Demonstrated success in supporting the development and execution of effective advertising strategies that drive client success.
  • Track Record: Proven track record of contributing to strategic initiatives and campaigns, showcasing the ability to translate insights into actionable strategies. Experience in handling client accounts and collaborating with cross-functional teams to achieve strategic objectives.
  • Research and Analysis: Experience in conducting comprehensive market research and data analysis to inform strategic decision-making. Familiarity with various research methodologies and the ability to leverage data to develop well-informed strategies.

Skills and Knowledge:

  • Market Research and Analysis: Strong understanding of market research methodologies, consumer behavior analysis, and strategic planning processes. Proficient in using analytical tools and techniques to extract and interpret data, providing valuable insights that drive strategic decisions.
  • Analytical Proficiency: Demonstrated proficiency in employing analytical tools to process complex data sets and generate actionable insights. Ability to synthesize quantitative and qualitative information to support strategy development and optimization.
  • Communication Skills: Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and effectively to both internal teams and clients. Capable of preparing detailed reports and delivering persuasive presentations that highlight strategic recommendations.

Personal Attributes:

  • Detail-Oriented and Analytical: Highly analytical with a keen eye for detail, driven by a passion for developing data-driven strategies. Demonstrates meticulous attention to accuracy and thoroughness in research and analysis.
  • Proactive and Collaborative: Proactive in identifying opportunities and potential challenges, with a collaborative approach to working within a team and across departments. Ability to build strong working relationships and contribute to a positive team dynamic.
  • Adaptable and Resilient: Adaptable to changing priorities and resilient under pressure, with a strong ability to manage multiple projects simultaneously while meeting deadlines. Demonstrates flexibility and problem-solving skills in dynamic environments.

Education:

  • Bachelor’s Degree: Required Bachelor's degree in Marketing, Communications, Business Administration, or a related field, providing a solid foundation in strategic planning principles and business practices.
  • Advanced Qualifications: Master’s degree or relevant advanced qualifications preferred, reflecting a deeper understanding of strategic planning and advanced methodologies. Professional certifications in strategic planning are advantageous, demonstrating a commitment to continuous professional development and expertise in the field.

Key Performance Indicators (KPIs):

  1. Strategic Plan Effectiveness:
    • Quality of Strategic Plans: Measure the percentage of strategic plans that meet or exceed client expectations based on feedback and performance reviews.
    • Alignment with Objectives: Assess how well strategic plans align with client goals and overall business objectives, using client satisfaction surveys and project success rates.
  2. Research and Insights Utilization:
    • Insight Accuracy: Track the accuracy and relevance of insights provided, measured by the degree to which research findings translate into successful campaign outcomes.
    • Data Integration: Evaluate the extent to which research and data are integrated into strategic recommendations, using feedback from the Strategic Planning Manager and client reviews.
  3. Campaign Performance:
    • Performance Metrics: Monitor the success of campaigns against predefined KPIs (e.g., ROI, engagement rates, conversion rates), ensuring that campaigns meet or exceed performance benchmarks.
    • Optimization Recommendations: Measure the impact of optimization recommendations based on data analysis, including improvements in campaign performance metrics.
  4. Client and Project Support:
    • Client Satisfaction: Track client satisfaction through feedback surveys and client retention rates, aiming for high satisfaction scores and positive client testimonials.
    • Timeliness and Accuracy: Monitor the timeliness and accuracy of deliverables, including strategic briefs and research reports, ensuring deadlines are met and quality standards are upheld.
  5. Collaboration and Teamwork:
    • Team Integration: Assess the effectiveness of collaboration with the Strategic Planning Manager and other team members, using feedback from peers and team performance reviews.
    • Contribution to Team Goals: Measure the Strategic Planner’s contribution to achieving team and departmental goals, including successful integration into cross-functional projects.
  6. Innovation and Creativity:
    • Strategic Innovation: Evaluate the degree of innovation in strategic recommendations and solutions, including the development of creative and effective advertising strategies.
    • Industry Trends Application: Track the application of industry trends and emerging technologies in strategic planning, measuring the impact on campaign effectiveness and competitive positioning.
  1. Professional Development:
    • Skill Enhancement: Measure progress in professional development and skill enhancement, including participation in relevant training, workshops, and certifications.
    • Knowledge Application: Assess the application of newly acquired skills and knowledge in daily tasks and strategic planning, ensuring continuous improvement and up-to-date expertise.

Art Director

Job Overview:


The Art Director, based in the UK, will be responsible for leading the creative vision and
execution across various client projects, ensuring all visual communication aligns with
brand identity and strategic goals. The ideal candidate will have extensive experience
working in a multi-national agency, managing teams of designers, and delivering
creative solutions across diverse markets. This role requires strong leadership,
creativity, and the ability to integrate client feedback while meeting deadlines in a
fast-paced environment.


Key Responsibilities:


● Lead and manage the creative process from concept to completion across multiple platforms (print, digital, social media).
● Oversee the creation of visual content and ensure cohesive messaging and visuals.
● Collaborate with copywriters, designers, and other team members to deliver integrated campaigns.
● Guide and mentor a team of designers, providing direction, feedback, and support.
● Ensure all design work adheres to brand guidelines and maintains creative integrity.
● Present creative concepts and strategies to clients and internal stakeholders.
● Manage relationships with external agencies, freelancers, and vendors to ensure quality creative output.
● Stay informed on industry trends and innovations to continually improve creative services.
 

Qualifications:


● Bachelor’s degree in Graphic Design, Visual Arts, or a related field.
● 7+ years of experience in graphic design and creative direction, with a proven track record in multi-national agency environments.
● Experience managing design teams and delivering high-quality creative work across global markets.
● Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools.
● Strong understanding of branding, typography, color theory, and layout design.
● Excellent communication and leadership skills.
● Experience in the UAE market is preferred.
● Ability to work under pressure and manage multiple projects with tight deadlines.
 

Working Conditions:


● Based in the UK.
● Collaboration with cross-functional teams and external partners.
 

Application Instructions:


Please provide a detailed resume or CV outlining your education, professional
experience, and relevant skills. A portfolio showcasing previous projects, including
branding, campaigns, and cross-media design work, is mandatory.

Senior Graphic Designer

Job Overview:


The Senior Graphic Designer, based in the UK, will be responsible for delivering
high-quality design solutions with a focus on innovation and creativity. The ideal
candidate will have strong agency experience and be proficient in using AI tools to
enhance workflow and design output. This role requires managing multiple projects
while ensuring that all design work aligns with client objectives and brand guidelines.
 

Key Responsibilities:


● Create visually engaging designs for various media (print, web, social, etc.).
● Lead the development of concepts, graphics, and layouts for product
illustrations and company branding.
● Manage multiple design projects from conception to completion.
● Utilize AI tools to enhance design workflow and improve efficiency and creativity.
● Ensure consistency in design and uphold brand integrity across all outputs.
● Mentor and guide junior designers in creative processes.
● Stay updated on industry trends and best practices, particularly AI-driven design
tools, to enhance creative quality.
 

Qualifications:


● Bachelor's degree in Graphic Design or a related field.
● 3+ years of experience in graphic design, with a strong portfolio demonstrating
agency experience and the use of AI tools.
● Proficiency in design software such as Adobe Creative Suite (Photoshop,
Illustrator, InDesign, etc.).
● Experience in utilizing AI tools to enhance creativity and workflow.
● Strong creative, organizational, and time-management skills.
● Experience in the UAE market is a plus.
Working Conditions:
● Based in the UK.
● Collaboration with cross-functional teams.
 

Application Instructions:

Please provide a detailed resume or CV outlining your education, professional
experience, and relevant skills. A portfolio showcasing previous projects, with emphasis
on the integration of AI tools, is mandatory. Please ensure the portfolio includes
examples of branding, product illustrations, and digital media.

Graphic Designer

Job Overview:


The Graphic Designer, based in the UK, will be responsible for creating visual concepts
that communicate ideas effectively across various platforms. The candidate should
have experience working in an agency environment and be proficient in using AI tools
to optimize workflow and creative output. The role involves working on a variety of
products, including websites, brochures, product packaging, and corporate identity.


Key Responsibilities:


- Design and develop graphic content for print and digital platforms.
- Collaborate with the creative team to develop design solutions.
- Utilize AI tools to enhance design efficiency and creativity.
- Modify designs based on feedback and ensure all projects meet client standards.
- Assist in the development of company branding materials.
- Support the senior designer in executing larger projects.
- Stay up-to-date with design software and tools, particularly AI-based solutions.


Qualifications:


- Bachelor’s degree in Graphic Design or a related field.
- 2+ years of experience in graphic design, with agency experience and a portfolio showcasing the use of AI in design workflows.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).
- Experience using AI tools to enhance the creative process.
- Strong attention to detail and creativity.
- Good communication skills and ability to work in a team.


Working Conditions:


- Based in the UK.


Application Instructions:


Please provide a detailed resume or CV outlining your education, professional
experience, and relevant skills. A portfolio showcasing previous projects is welcomed,
especially with examples of AI-enhanced designs for print and digital platforms.

HR Manager

Job Overview

9Yards Communications is seeking an experienced HR Manager to join our dynamic, fully integrated marketing communications agency with both regional offices and international reach, based out of the UAE capital, Abu Dhabi.

The ideal candidate will bring extensive knowledge of HR best practices and policies, specifically tailored to the fast-paced and creative environment of a marketing, advertising, or PR agency.

The HR Manager will play a pivotal role in managing the full employee lifecycle, from recruitment and onboarding to employee engagement and retention, and off-boarding. 9Yards Communications is looking for someone who is not only well-versed in HR industry processes, but also someone who understands the unique demands of working in a fast-paced, highly collaborative, creative industry.

Key Responsibilities

  • Recruitment and Talent Acquisition
    Develop and execute strategies to attract, recruit, and retain top creative talent, including designers, marketers, strategists, and account managers. Manage the full recruitment process from job posting to interviews and offers.
  • Onboarding and Training
    Oversee and enhance the onboarding experience to ensure new hires integrate smoothly into the agency culture. Develop and implement training programs to foster continuous professional growth and creative development.
  • Employee Relations and Engagement
    Serve as the main point of contact for employee relations, providing support and guidance on work-related issues. Develop initiatives to boost employee engagement and morale, promoting a positive and collaborative work environment.
  • Performance Management
    Implement and manage performance evaluation processes, ensuring that employees receive constructive feedback to support career development. Design and execute performance improvement plans when necessary.
  • Compliance and Policy Management
    Ensure the agency is compliant with all labour laws and industry regulations. Review and update HR policies, maintaining a creative yet professional workplace that aligns with the agency's culture and values.
  • Compensation and Benefits
    Recommend, manage and oversee salary allocations, benefits administration, and employee compensation packages. Continuously evaluate and recommend changes to ensure market competitive offerings.
  • Company Culture
    Be a champion of fairness and inclusion initiatives within the agency. Work to create and maintain a professional, creative, and innovative team environment for all members of staff and management.

Required Skills & Qualifications

  • Proven experience as an HR Manager, with particular experience working within a marketing, advertising, or creative agency.
  • Strong knowledge of HR best practices, policies, and compliance regulations, with specific expertise in relation to the marketing communications industry.
  • Ability to attract and retain top creative and operational talent.
  • Excellent interpersonal and communication skills.
  • Demonstrated ability to manage multiple priorities in a fast-paced, dynamic environment.
  • Proficiency in HR software and the necessary MS Office systems.
  • Strong critical thinking skills and a high level of emotional intelligence (EQ).
  • Bachelor’s degree in human resources, business administration, or a related field; advanced certifications such as SHRM-CP, CIPD, are a plus.

Why Join Us?

  • Be part of a creative, forward-thinking team shaping the future of marketing communications both in the UAE and, increasingly, with an international footprint.
  • Have the opportunity to work with some of the most talented creative professionals in the industry.
  • Competitive salary, benefits, and opportunities for growth.

Senior PR Consultant

Company Overview

9Yards Communications is a full-service marcoms agency, specialising in full-service marketing communications, event, and multimedia production, with its HQ in the UAE capital, Abu Dhabi, and branch offices in Egypt, Saudi Arabia, and Jordan.

With a proven track record of delivering impactful storytelling, integrated marketing campaigns and strategic communications solutions, across the MENA region, 9Yards is committed to helping clients achieve their business objectives, elevate brands, and drive meaningful engagement with our clients’ customers, across various industries.

Job Description
We are seeking a talented and experienced Senior PR Consultant to join our newly established London (UK) office. The successful candidate will play a pivotal role in leading the development of strategic PR campaigns, fostering client relationships, and driving business growth, in London and the wider UK market.

Roles & Responsibilities

Strategic Campaign Development

  • Lead the development and execution of integrated PR campaigns aligned with client objectives and business goals.
  • Develop comprehensive PR strategies that leverage traditional and digital channels to maximise brand visibility and engagement.

Media Relations and Outreach

  • Cultivate and maintain strong relationships with key media contacts, influencers, and industry stakeholders.
  • Pitch and secure high-impact media placements across print, broadcast, and online platforms to generate positive coverage for clients.

Client Management

  • Serve as the primary point of contact for assigned clients, providing strategic counsel, proactive communication, and exceptional client service.
  • Develop strong client relationships based on trust, transparency, and a deep understanding of their business objectives.

 

Content Development

  • Create compelling and persuasive content, including press releases, feature articles, blog posts, and thought leadership pieces, tailored to target audiences and media outlets.
  • Collaborate with internal teams and clients to develop engaging storytelling narratives and messaging strategies.

Campaign Analysis and Reporting

  • Monitor and analyse campaign performance metrics, media coverage, and industry trends to assess effectiveness and inform strategic recommendations.
  • Prepare regular reports and presentations for clients, highlighting key insights, successes, and opportunities for optimisation.

Team Leadership and Collaboration

  • Mentor and support junior team members, providing guidance, feedback, and professional development opportunities.
  • Collaborate with cross-functional teams, including creative, digital, and account management, to deliver integrated communication solutions that exceed client expectations.

Qualifications

  • Bachelor’s degree in communications, public relations, marketing, or a related field. Master's degree or equivalent preferred.
  • Minimum of 10 years’ experience in PR, communications, or related roles, with a proven record of success in developing and implementing strategic PR campaigns.
  • Strong media relations skills and a network of media contacts across relevant industries and sectors.
  • Exceptional writing and storytelling abilities, with the ability to craft compelling narratives and content tailored to diverse audiences.
  • Strategic thinker with a creative mindset and the ability to translate client objectives into actionable PR strategies.
  • Excellent people skills, with the ability to build rapport, influence stakeholders, and navigate complex client relationships.

Proficiency in media monitoring and measurement tools, as well as digital PR platforms and analytics.

Marcoms Consultant – Business Development

Company Overview

9Yards Communications is a leading, full-service marcoms agency, specializing in full-service marketing communications, event, and multimedia production, with its HQ in the UAE capital, Abu Dhabi, and branch offices in Egypt, Saudi Arabia, and Jordan. With a proven track record of delivering impactful, integrated marketing campaigns and strategic communications solutions, in the MENA region, 9Yards is committed to helping clients achieve their business objectives and enhance their brand visibility.


Job Description

We are seeking a dynamic and experienced in-house marcoms consultant with strong business development skills to spearhead the establishment of our new branch office, in London, UK; our first office in the European region.

The successful candidate will play a pivotal role in driving growth and expanding our presence in the UK market through a combination of strategic client acquisition, and relationship management.


Job Role and Responsibilities


Market Analysis and Strategy Development

Conduct thorough market research to identify key industry trends, competitor analysis, and potential business opportunities.

Develop a comprehensive business development strategy tailored to the specific needs and dynamics of the new market.

Client Acquisition

  • Proactively identify and pursue new business opportunities with potential clients in the target market.
  • Build and maintain a robust pipeline of prospective clients through networking, outreach, and targeted marketing initiatives.

 

 

Proposal Development and Pitching

  • Collaborate with internal teams to develop tailored integrated marcoms proposals and pitch presentations that effectively showcase our services and value proposition.
  • Lead client meetings and presentations, effectively articulating our capabilities and addressing client needs and objectives.

Relationship Management

  • Cultivate and nurture strong relationships with existing and potential clients, serving as a trusted advisor and strategic partner.
  • Ensure high levels of client satisfaction through proactive communication, responsiveness, and delivery of high-quality services.

Team Collaboration

  • Collaborate closely with internal teams, including senior management, marcoms specialists, account managers, and creative professionals, to deliver integrated solutions that meet client objectives.
  • Provide strategic guidance and support to internal teams on client engagements and business development initiatives.

Reporting and Performance Metrics

  • Track and analyse business development activities, including client interactions, proposal submissions, and revenue forecasts.
  • Prepare regular reports and updates on business development performance, highlighting key achievements and areas for improvement.

Qualifications

  • Bachelor's degree in PR and Communications, Marketing, Business Administration, Communications, or a related field.
  • MBA or equivalent qualification is a plus but not required.
  • Proven track record of success in business development and client acquisition within the marketing communications industry.
  • Strong understanding of PR, marketing and communications, and event management principles, strategies, and best practices.
  • Excellent communication and presentation skills, with the ability to articulate complex ideas and concepts effectively.
  • Strategic thinker with strong analytical skills and the ability to translate insights into actionable business strategies.
  • Results-driven mindset with a focus on achieving and exceeding business targets.
  • Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities, simultaneously.

Digital Communications Director

  • Who we are:

    9Yards Communications is a media, event, and marketing agency committed to providing our clients with innovative and progressive solutions to solve complex business problems. Our team works in an environment that values innovation and is dedicated to developing the industry’s best digital solutions that can propel our client’s businesses forward. We hire exceptional talents from around the globe that are highly bright, analytical, and hardworking, as well as lifelong learners.
     

    About the role:
     

    We are looking for a Digital Communications Director to be working from our HQ in Abu Dhabi. The purpose of this role is to drive and manage digital planning strategy to clients. The Digital Communications Director will provide efficient client liaison and project management abilities to deliver on client requirements.

    The Digital Communication Director will actively consult with clients regarding Digital Media Strategies ,  audience segmentation and all other issues relating to clients’  requirements in relation to digital advertising ,user acquisition, conversions etc.

     

    Responsibilities:
     

  • Lead effective and efficient cross-functional interaction within the agency to deliver client success.
  • Prioritize and manage clients’ expectations.
  • Planning and oversight of Digital Campaigns, including Display, Video, Social etc.
  • Lead effective and efficient cross-functional interaction within the agency to deliver on client requirements.
  • Ensure the strategic and creative excellence of team outputs in response to client briefs.
  • Maximize team output and efficiencies through coordination of team’s workflow, with responsibility for all teamwork in progress.
  • Effectively delegate to team members and manage team workload.
  • Mentor team members and develop their skillset in accordance with their individual goals and objectives and career path.
  • Play a key role in the recruitment of new team members as and when required.
  • Be actively involved in new business efforts from qualifying opportunities to leading pitch teams.
  •  

    Requirements:
     

  • Post Graduate Level Qualification in Marketing, Business or related discipline.
  • A minimum of 8+ years’ experience working in an agency environment at Digital Account Director / Digital Communication Director Level.
  • Digital native, expertise in all Digital channels: PPC, SEO, Content, Social, Programmatic, etc.
  • Excellent presentation, communication, and negotiation skills, with experience liaising with clients at senior level.
  • Demonstrable commercial experience with experience growing revenues and effectively managing budgets for major brand campaigns.
  • Strong experience in participating in new business pitches.
  • Excellent organizational and time management skills with strong attention to detail.
  • Management reporting experience essential.
  • Confident leading and participating in presentations to clients.
  • Experience in working professionally with Word, Excel and PowerPoint

Communication Manager

I. JOB PURPOSE
 
As an embedded team member, you will be responsible for managing and overseeing clients, projects and campaigns ensuring their successful execution and fostering strong client relationships. This role requires a deep understanding of marketing strategies, excellent account & project management skills, and exceptional communication and leadership abilities.

II. DUTIES & RESPONSIBILITIES
 
CLIENT MANAGEMENT: 
 
  • Manage clients as the main point of contact ensuring effective briefings, seamless operations, and time management. 
  • Engage with clients and continue ongoing relationship development. Identify opportunities for account growth. 
  • Collaboration: Act as a main player Internally within the agency to ensure implementation of projects and strategies, providing guidance and direction throughout the process.
  • Utilize research and data analysis to gain deep insights into client’s consumer behaviour and preferences, Be inline with concerned departments to deliver objectives.
  • Lead the development of comprehensive communication strategies that align with clients' objectives, target audiences, and market trends
  • Drive brainstorming sessions and workshops to come up with innovative ideas and new concepts.
  • Maximize team output with high quality outcomes.
  • Delegate team members and team management.
  • Mentor team members and develop their skillset in accordance with their individual goals, objectives and career path.

CLIENT PROFITABILITY: 
  • Ensure that assigned revenue targets with assigned clients are achieved, with a focus on securing on long-term financial commitments.
  • Ensure SOWs are accurate and defendable in terms of managing scope and deliverables against commercial.
NEW BUSINESS: 
  • Help qualify new business opportunities as needed.
Help drive and support new business pursuits including everything from proposals to pitches.

III. EXPRERIENCE, EDUCATION & COMPETENCIES REQUIREMENT

  • Bachelor's degree in marketing, communications, business, or a related field 
  • Between 4 to 7 years of experience  as a Account Manager/, or Marketing Manager, preferably within a marketing agency environment
  • Strong understanding of marketing strategies and project management
  • Excellent communication and presentation skills, with the ability to effectively convey complex ideas to both technical and non-technical stakeholders
  • Strategic mindset with the ability to think critically and solve problems creatively
  • Strong leadership and team management abilities, with experience leading cross-functional teams
  • Proficiency in project management tools and software is essential
  • High familiarity with analytics platforms and tools. 
  • Exceptional organizational skills, attention to detail, and ability to multitask effectively in a fast-paced environment.

Sr. Communication Executive

I. JOB PURPOSE
 
The purpose of this role is to drive and manage task execution to clients. The Sr Executive will provide efficient client liaison and project management abilities to deliver on client requirements.
 
 The Sr Executive will Actively consult with clients regarding Media and Marketing Strategies & operations and all other issues relating to clients’ requirements.

II. DUTIES & RESPONSIBILITIES
 
  • Client Relationship: Manage clients as the main point of contact ensuring effective briefing seamless operations, and time management. 
  • Maintain positive internal and external relationships to deliver objectives and milestones according to project timeline.
  • Engage with clients and continue ongoing relationship development. 
  • Participate in the idea generation both internally and externally.  
  • Record keeping and archive all clients briefings and materials and generate periodic reports. 
  • Make sure that all materials/projects are met within both standards and budget. 
  • Be presentable in all manners for any adhoc or scheduled meetings.  
  • Present all materials including but not limited to creative, digital, PR, events, media to clients for approval and feedback
  • Address any issues, delays and feedback from clients to the concerned department.
  • Utilize research and data analysis to gain deep insights into client’s consumer behaviour and preferences, Be inline with concerned departments to deliver objectives.
 
III. EXPERIENCE, EDUCATION & COMPETENCIES REQUIREMENT

  • Graduate Level Qualification in Marketing, Business or related discipline.
  • A minimum of 2 to 4 years’ experience working in an agency environment at Account Executive Level.
  • Excellent presentation, communication, and negotiation skills, with experience liaising with clients 
  • Excellent organizational and time management skills with strong attention to detail.
  • Management reporting experience essential.
  • Confident leading and participating in presentations to clients.
Experience in working professionally with Word, Excel and PowerPoint

Communication Executive

 JOB PURPOSE
 
The purpose of this role is to drive and manage task execution to clients. The Communication Executive will provide efficient client liaison and project management abilities to deliver on client requirements.
 
 The Communication Executive will actively consult with clients regarding Media and Marketing Strategies & operations and all other issues relating to clients’ requirements. 

II. DUTIES & RESPONSIBILITIES
 
  • Client Relationship: Manage clients as the main point of contact ensuring effective briefings, seamless operations, and time management. 
  • Maintain positive internal and external relationships to deliver objectives and milestones according to project timeline.
  • Engage with clients and continue ongoing relationship development. 
  • Participate in the idea generation both internally and externally.  
  • Record keeping and archive all clients briefings and materials and generate periodic reports. 
  • Make sure that all materials/projects are met within both standards and budget. 
  • Be presentable in all manners for any adhoc or scheduled meetings. 
  • Present all materials including but not limited to creative, digital, PR, events, media to clients for approval and feedback.
  • Address any issues, delays and feedback from clients to the concerned department.
  • Utilize research and data analysis to gain deep insights into client’s consumer behaviour and preferences, Be inline with concerned departments to deliver objectives.

III. EXPRERIENCE, EDUCATION & COMPETENCIES REQUIREMENT

  • Graduate Level Qualification in Marketing, Business or related discipline.
  • A minimum of 1-2+ years’ experience working in an agency environment at Account Executive Level.
  • Excellent presentation, communication, and negotiation skills, with experience liaising with clients 
  • Excellent organizational and time management skills with strong attention to detail.
  • Management reporting experience essential.
  • Confident leading and participating in presentations to clients.
Experience in working professionally with Word, Excel and PowerPoint