– Maximize your reach with our media buying and planning expertise, ensuring your message is strategically amplified across the right channels.
Our media strategy begins with a meticulous analysis of your target audience, industry trends, and the competitive landscape. Leveraging this insight, we craft a strategic media plan that optimizes reach, frequency, and engagement, ensuring your message and brand story resonates across the right channels and platforms.
Offering specialists in four cooperating departments (Business Planning, Modelling, Synthesis and Leadership) we reflect your needs and offer a variety of additional and non-standard services. This knowledge-share approach means teams of professionals, across four specialized departments, are ready to assist.
Develop digital media strategies aligned with client objectives and target audience, including defining target markets, media channels, and budget allocation.
Negotiate and purchase digital media placements, including programmatic buying, social media advertising, search engine marketing, and display advertising.
Monitor and analyze campaign performance metrics to optimize digital media campaigns for better reach, engagement, and conversions.
Utilize data and audience insights to target specific demographics, interests, or behavior with digital advertising.
Collaborate with creative teams to ensure digital ad creative aligns with media placements and is optimized for various digital platforms.
Track and report on key digital media performance metrics, such as impressions, clicks, conversions, and return on ad spend (ROAS).
Create strategic media plans for traditional channels, such as television, radio, print, and outdoor advertising, considering target audience, market reach, and budget.
Negotiate and secure ad placements in traditional media outlets, ensuring optimal reach and cost-effectiveness.
Track the performance of traditional media campaigns, monitor ad placements, and adjust media schedules as needed.
Work with creative teams to produce and deliver ad materials for traditional media channels, ensuring quality and compliance with industry standards.
Conduct market research and gather audience insights to inform target audience selection and media planning decisions in traditional media.
Stay updated on emerging trends, technologies, and opportunities in traditional media advertising, and incorporate innovative approaches into campaigns where appropriate.
