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Media Buying & Planning

Strategic media amplification


Strategic media amplification

​– Maximize your reach with our media buying and planning expertise, ensuring your message is strategically amplified across the right channels.



Our media strategy begins with a meticulous analysis of your target audience, industry trends, and the competitive landscape. Leveraging this insight, we craft a strategic media plan that optimizes reach, frequency, and engagement, ensuring your message and brand story resonates across the right channels and platforms.​

Offering specialists in four cooperating departments (Business Planning, Modelling, Synthesis and Leadership) we reflect your needs and offer a variety of additional and non-standard services. This knowledge-share approach means teams of professionals, across four specialized departments, are ready to assist. 

Media Buying & Planning - Services​

Digital Media​ - Planning and Strategy:

 Develop digital media strategies aligned with client objectives and target audience, including defining target markets, media channels, and budget allocation.

Digital Media​ - Media Buying:

Negotiate and purchase digital media placements, including programmatic buying, social media advertising, search engine marketing, and display advertising.

Digital Media​ - Campaign Optimization:

Monitor and analyze campaign performance metrics to optimize digital media campaigns for better reach, engagement, and conversions.

Digital Media​ - Audience Targeting:

Utilize data and audience insights to target specific demographics, interests, or behavior with digital advertising.

Digital Media​ - Ad Creative Coordination:

Collaborate with creative teams to ensure digital ad creative aligns with media placements and is optimized for various digital platforms.

Digital Media​ - Performance Tracking and Reporting:

Track and report on key digital media performance metrics, such as impressions, clicks, conversions, and return on ad spend (ROAS).

Traditional Media - Media Planning:

​​Create strategic media plans for traditional channels, such as television, radio, print, and outdoor advertising, considering target audience, market reach, and budget.

Traditional Media - Media Buying and Negotiation:

Negotiate and secure ad placements in traditional media outlets, ensuring optimal reach and cost-effectiveness.

Traditional Media - Campaign Monitoring:

Track the performance of traditional media campaigns, monitor ad placements, and adjust media schedules as needed.

Traditional Media - Ad Production Coordination:

​Work with creative teams to produce and deliver ad materials for traditional media channels, ensuring quality and compliance with industry standards.

Traditional Media - Market Research:

​Conduct market research and gather audience insights to inform target audience selection and media planning decisions in traditional media.

Traditional Media - Monitoring Industry Trends:

 Stay updated on emerging trends, technologies, and opportunities in traditional media advertising, and incorporate innovative approaches into campaigns where appropriate.